Marketing Tips
FTC Prohibits Fake and AI Generated Reviews
This new Federal Trade Commission (FTC) ruling helps businesses and reviewers alike. By keeping the process authentic, consumers will have a better understanding of the products and services!
How To Create Trust With Marketing
Use the Five (5) C’s of Marketing Trust Building A recent Reddit thread in r/manufacturing talked about challenges (and annoyances) when manufacturers work with customers. There were a spectrum of situations that ring true for any business. Customers: What causes this? It comes down to trust. Does the customer trust you? Does the customer trust…
Think Business Cards Are Dead? Think Again!
What’s one thing most people say are wildly obsolete? Business cards. I passionately disagree. But I’d argue that the importance of the printed business card has never been greater.
It’s Time to Stop Being Experts. Be a Library.
Being an expert is not enough. You must be more. You must be a public library of knowledge. Allow prospects to research, explore, and reference your expertise.
Outdoorsy or Outsidey? Which One is Your Traveler?
Understanding the Behaviors of These Very Different Travelers Outside and outdoors. Many destinations are struggling with the misconception that all outdoor recreation travelers are the same. Content and videos focused on hiking trails, kayak launches, and the best birding locations might sound like perfectly relevant content. But there’s been a change. Coming out of the…