How Using the Right Hashtags for TikTok Videos Increases Views and Engagement
TL;DR Version
Short form videos should include 4-6 trending, yet relevant, content related hashtags in your TikTok captions, and start monitoring your video performance!
TikTok hashtags are important for categorizing and highlighting content and allowing creators to tap into specific audiences and trends. They also enhance the discoverability and engagement of content. Hashtags can transform a simple post into a viral, overnight sensation, attracting followers who are genuinely interested in your content.
9 Benefits Of Using Hashtags In Your TikToks
1. Increase visibility
Hashtags help get your content in front of TikTok users who aren’t already following your brand, increasing your brand visibility.
2. Boost engagement
Benefits number one and number two kind of go hand-in-hand because better visibility equals a boost in engagement.
3. Build community
Branded TikTok hashtags could help you build a community around your brand. If you create your own branded hashtags, this could encourage viewers and potential customers to also use your branded hashtags, building a social media community around your business.
4. Identify competitors
Using hashtags on TikTok can help you discover other businesses like yours, that are also using those same hashtags. You can use this information to your advantage and conduct a competitive analysis by seeing how their content is performing with the same hashtags compared to how yours is performing.
5. Get TikTok content ideas
When you’re researching hashtags to use for your content, a lot of topic-specific hashtags will bring up top-performing content that’s relevant to the hashtags you might want to be using. You can get content ideas for future TikTok videos from this information.
6. Find relevant influencers
Benefit number six is a great one if you’re planning to run an influencer campaign. Using hashtags can help you find TikTok influencers that resonate with your brand, products, or services, you can potentially partner with.
7. Join in on trends
Using hashtags in your content will inevitably include you in the TikTok trends train. If you’re participating in the trends that are going viral at that moment, that could boost your exposure on the platform.
8. TikTok monitoring
Including hashtags in your TikTok strategy is important because they can be used as a way of social media monitoring. Make sure to use TikTok’s built in analytics tools.
9. Viral potential
If your video is well received and relevant to a hashtag, it has a greater chance of getting more views and going viral, and who doesn’t want that?
Hashtag How-To’s
Now that we’ve gone over the benefits of using hashtags, you are wondering how to find the right hashtags to use in your TikToks? We made a list of Hashtag How-To’s just for you!
TikTok’s Discover Page
If you’re looking for trending hashtags, make sure to explore TikTok’s Discover Page. TikTok’s Discover Page offers users insight into different types of content, such as trending videos, hashtags, popular TikTok Influencers, and sponsored content.
TikTok’s Creative Center
(not available on TikTok app, has to be done on a browser)
It shows you hashtag popularity by numbers, industry, and region. You can also find trending TikTok sound, videos, and creators on TikTok’s Creative Center.
Stick to 4-6 hashtags in your captions
You can use up to 30 hashtags in a video. If the hashtags you choose aren’t relevant to your video, they can harm your video performance instead of helping it. Too many hashtags can make your content look spammy and may dilute your message, causing TikTok’s algorithm to view your content as less relevant. So, make sure to only use 4-6 relevant & niche hashtags.
Hashtags in the caption vs in the comments
TikTok hashtags are more effective when used in your captions, instead of in the comments section. This is because TikTok’s algorithm takes into consideration what’s being said in your captions not what’s in the comments.
Search for and monitor influencers in your niche
By identifying and monitoring influencers in your niche, you can gain insight into the most popular hashtags on TikTok right when they begin to gain traction. Make sure to observe their usage patterns and engagement rate based on the hashtags they’re using to help you determine which ones are trending the most. Broad TikTok hashtags can attract a wider audience, but niche-specific hashtags can drive more engaged viewers to your videos
TikTok’s content suggestions
Pay close attention to the content TikTok is suggesting or showing on your for you page (fyp). This is a great way to find top-performing TikTok hashtags.
Want to learn more About The Business Use of TikTok?
Should my business be on TikTok? What TikTok trends should I be participating in? What are the trendiest sounds? How to use TikTok Studio to my advantage?
These are all questions our team can answer!
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