Tracking Marketing Performance with Data Tools
“Marketing without data is like driving with your eyes closed.” – Dan Zarrella (author and social media scientist).
Your ability to monitor your marketing’s performance has never been greater. No more crossing your fingers when the printed ad hits the trade publication. Your marketing should be measured, targeted, and tracked. We’ve got the tools to do just that.
Data strategy and KPI identification
What data should you be measuring? Should you be focusing on vanity metrics? Collaborate with an expert team to assemble a strategy that properly measures the right metrics. No more guessing. Start making decisions based on the right data.
Performance consulting
Are you asking, “what do these numbers mean?” You need strategic guidance for monitoring and interpreting your data, evaluating paid ad performance, or investigating organic social data. Experts are here to provide insight and recommendations.
Reporting setup and configuration
You don’t have to do it yourself. Start building the right data reporting framework for your business. Leveraging tools from traffic monitoring to website user behavior, you can build an accurate picture of your marketing’s performance.
Performance dashboards
Just imagine having all your marketing data visually displayed and on demand. No more waiting for reports or wading through five different websites. Data from social media, email marketing, digital ads, and your website all in one spot. Easy to share, download as a PDF, or print. Here’s how it works.