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manufacturing marketing improves with an agency

Why Should a Manufacturer Hire an Agency for Marketing?

Many manufacturers are stuck at a crossroad. Do you hire an in-house marketing person? Or contract an agency to develop and implement a strategy?

This addresses that question—Rand Fishkin’s recent article, “Why You Should Hire Agencies & Consultants (for everything you can)” is probably one of the most important articles manufacturing …

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B2B Sales Increase When People Buy From People

B2B Sales Increase When People Buy From People

Your company has been around for years. You have a set of loyal customers that know what you offer. They call your office to conduct some kind of actual business, but your employee must first talk about the soccer match from over the weekend, how the house project they are working on is going, and how the kids are handling wearing a mask all day at school …

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signalfire marketing assessment and plan

What is a Business MAP?

Does your website and social media just not deliver the punch you’d expect? You’ve tried letting an “internal” person run it, but marketing gets put on the back burner because customer work comes first.

We get it. Attempting to plan, write, and manage the website and social media is a huge undertaking. Hiring an in-house resource just isn’t in the cards—too much overhead …

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