Marketing Tips

Wisconsin DMO Spent Thousands Advertising to the Wrong City

Data Audit Reveals advertising wasn’t directed to top-performing cities  Just imagine your destination marketing organization’s (DMO’s) ad budget has been focused on a specific metropolitan area for almost a decade. Google Ads, Meta, and pre-roll video ads running at a steady rate. It made sense. They were a major city in a neighboring state. The…

Five Ways for your Outdoor Recreation Opportunities to Shine

Five Tips for DMOs to Promote and Showcase Your Community’s Outdoor Opportunities

Your Outdoor Recreation Can Shine… Here’s How To Make Sure Travelers See It!  Our Midwest is packed with outdoor opportunities. Outdoor recreational activities like biking, kayaking, and other silent sports were catapulted into the mainstream of family vacations during COVID. And it’s sticking around, too. Wisconsin’s Outdoor Recreation department reported that in 2023 outdoor recreational activities…

Domain name expired

Oh Sh*t! My Domain Name Expired

Easy Checklist to Prevent Your Domain from Expiring Just imagine your business is trucking along. Leads are coming in. You’re creeping up in search results. And then… POW. You generally find out from a phone call. “I can’t get to your website,” says the caller. Is your website down? No. Your domain name expired. Here’s…

linkedin hashtags are ready to vanish

Just Stop Using LinkedIn Hashtags

LinkedIn’s algorithm has evolved, and social platforms have gotten better at including the context of captions, visuals, user history, and keywords into its algorithm, so the need for hashtags has decreased.

AI social media prompts

Testing AI Social Media Prompts

We spent some time researching different social media prompts to test out in ChatGPT 4o mini for you! We researched the most commonly used AI prompts for social media research and picked out four prompts that we would most likely use for one of our manufacturing clients’ social media account.

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