Marketing Tips
Wisconsin DMO Spent Thousands Advertising to the Wrong City
Data Audit Reveals advertising wasn’t directed to top-performing cities Just imagine your destination marketing organization’s (DMO’s) ad budget has been focused on a specific metropolitan area for almost a decade. Google Ads, Meta, and pre-roll video ads running at a steady rate. It made sense. They were a major city in a neighboring state. The…
Five Tips for DMOs to Promote and Showcase Your Community’s Outdoor Opportunities
Your Outdoor Recreation Can Shine… Here’s How To Make Sure Travelers See It! Our Midwest is packed with outdoor opportunities. Outdoor recreational activities like biking, kayaking, and other silent sports were catapulted into the mainstream of family vacations during COVID. And it’s sticking around, too. Wisconsin’s Outdoor Recreation department reported that in 2023 outdoor recreational activities…
Oh Sh*t! My Domain Name Expired
Easy Checklist to Prevent Your Domain from Expiring Just imagine your business is trucking along. Leads are coming in. You’re creeping up in search results. And then… POW. You generally find out from a phone call. “I can’t get to your website,” says the caller. Is your website down? No. Your domain name expired. Here’s…
Just Stop Using LinkedIn Hashtags
LinkedIn’s algorithm has evolved, and social platforms have gotten better at including the context of captions, visuals, user history, and keywords into its algorithm, so the need for hashtags has decreased.
Testing AI Social Media Prompts
We spent some time researching different social media prompts to test out in ChatGPT 4o mini for you! We researched the most commonly used AI prompts for social media research and picked out four prompts that we would most likely use for one of our manufacturing clients’ social media account.