5 Step DIY Marketing Audit for Every Business Owner

Holiday breaks, seasonal shut downs, even an open afternoon can be a great opportunity to give your business marketing a quick audit. These five checklist items will make sure your marketing efforts (big or small) will hum right along.

If you find yourself asking how well your marketing performing, we’ve got you covered.

Step 1: Check Your Domain Name

Your domain name is the address of your website. Commonly handled by a domain registrar (GoDaddy, Network Solutions, etc.), an expired domain name is a top reason website’s go down.

  • Log into your registrar to make sure your username and password are right
  • Check to make sure the email is current
  • Look at the domain renewal date and
  • Make sure your credit card is up to date and won’t expire before the renewal date

If you don’t have this information documented somewhere, make sure you do—and keep it safe.

Step 2: Your Google Business Profile (Google Listing)

Did you know 56% of businesses have NOT claimed their Google profile? Google Business Profile and reviews are playing a growing role in your search performance. Leaving it unmonitored is detrimental!

  • Make sure your business is claimed
  • Contact information and HOURS are up to date
  • Add or refresh photos
  • Respond to reviews (here are some tips)
  • Share some of your FAQs in the Q&A section

Step 3: Review Your Social Media Profiles

Whether you manage your social channels yourself or have someone else jumping in, there are a few things you can do.

  • Make sure you have usernames and passwords documented
  • Refresh your profile and cover images
  • Check your descriptions and product profiles
  • Are your hours and contact information right?
  • Are there hashtags you could be adding?

Just remember, you don’t have to be on EVERY social media channel. Find the ones your customers like and focus on them (even if it is only one).

Step 4: Test Your Website Forms

Websites are not a “build it and leave it” business asset. And website contact forms should be checked regularly.

  • Check your website from a friend’s computer or a different mobile device
  • Fill out your website form with your personal email
  • Make sure you receive the right notifications and nothing goes to spam
  • If your contact form is supposed to go into a workflow—check to make sure it’s right

Websites can sometimes need additional help or maintenance. Check with your website developer or IT team to make sure everything stays up to date.

Step 5: Is Google Analytics Reporting

Be honest. When was the last time you checked on your website traffic?

  • Log into Google Analytics to confirm your username and password
  • Check data is being collected from the website
  • Review how users are coming to the site
  • Does your digital marketing show up in your performance reports?

Google Analytics can be a little overwhelming if you’re not familiar with it. Don’t be afraid to ask for help. The customizable reports and performance data will shed a lot of light on your efforts.

Need Help? See Data You Don’t Like?

A lot goes into marketing your business. Don’t let any of these details fall through the cracks and blind you to your results. If you discover any trouble with your checklist, the experts at Signalfire are just a call away.

If you discover you’d like a lot more from your marketing tools or reporting platforms, Signalfire has a great data reporting dashboard that puts all of your marketing reports into a single link. Your data dashboard will give you the perfect high-level reporting to stay informed on key performance metrics.

Save hours of your valuable time collecting data from countless channels. Imagine assembling a comprehensive report in just a click! Talk to Signalfire to eliminate the guesswork and the time building reports.