Tactics and Insights to Get the Most Out of Facebook Hashtags
TL;DR Version
To find Facebook hashtags, check what hashtags your followers are already using, analyze your competitor’s posts, or use Facebook’s Search tab.
It’s true, Facebook hashtags aren’t as relevant as they were years before, but they can still be effective if they are implemented correctly into your content. Just posting about a specific topic won’t be enough to reach people who aren’t already following your Page.
This is where hashtags come in handy, by helping you categorize your content and leading people to finding your posts. If used correctly, relevant hashtags will allow non followers to see your posts and engage with them. We made a list of how to use hashtags on Facebook to make the process easier for you.
Don’t Add Spaces in Multi-word Hashtags
Make sure to keep all the words together after the hashtag symbol and capitalize the first letter of each word to make it easier for viewers to read. This is also known as “camel case.”
Don’t Use Punctuations or Symbols
Adding symbols and punctuations to your hashtags will make them useless, causing the hashtag to not produce a single clickable link.
Use Hashtags To Categorize Conversations and Topics
Implement hashtags in your social media strategy with a purpose in mind. You’ll want to think of separate hashtag campaigns for specific goals like brand awareness, event promo, etc.
Participate in Trending Topics
As long as your content is relevant to the trending topics and conversations, use related hashtags. Hashtags don’t need to be directly relevant to your business, as long as they’re related to the content you’re going to post about.
Incorporate Hashtags In Your Sentences
Yes, hashtags are typically added to the end of your caption, but you can also add them into your sentences. Here is an example of how to do so, “This week’s #HiddenHayward miiiiiiight be a bit easier.”
How Many Facebook Hashtags to Use?
It’s recommended to use 2-3 hashtags in your posts, using too many hashtags can make your post look spammy. Start by breaking down your hashtag use into three categories, one hashtag for the audience, one for the specific topic you’re posting about, and 1-2 hashtags for the services/products your business offers.
A Facebook study showed that over 200,000 brand posts on Facebook found that posts with 1-2 hashtags had 593 interactions on average, posts that used 3-5 hashtags had 416 interactions, and posts with 10+ more hashtags only had 188 interactions.
Include Hashtags In The Caption or In The Comments Section?
Facebook hashtags can be used in your caption or in your comments section, but it’s a good idea to measure the performance of your post when doing either of those things. Using hashtags in your comments can be a good way to help categorize your comments into different trends/topics, making it easier for people to find that specific content, but the effectiveness of this is low.
Results of Using Facebook Hashtags Effectively
Brand exposure and audience interaction
Branding a Facebook post with a hashtag could encourage your audience to do the same and have them potentially use your hashtag in their content. Not only would this create exposure for your brand, product, service, or post, but also create a community of loyal customers backing up your brand.
Create an omnichannel experience
Hashtags make your social media flow easier across multiple platforms, making it easier for your audience to interact with your campaigns no matter if they’re on Facebook, Instagram, TikTok, etc. Consistency has been proven to influence a 33% revenue increase, on average.
Ready To Use Facebook Hashtags
Now you’re ready to start implementing hashtags in your posts, but you aren’t sure what hashtags to use? We got you! Here are some tips on how to do hashtag research.
Check what hashtags your followers are already using
Finding and using these hashtags your followers are already using means you can build a form of relatability through social media.
Use Facebook’s Search tab
Type in hashtags you’re thinking of using into the search bar, once you find the one you’re interested in, you can click on them and information will be shown to you, such as different hashtag variants and volume.
Analyze your competitors’ posts
We’re not saying to look at your competitors’ feed and copy what they’re doing. We’re suggesting that you do a little research on what they’re posting and what hashtags they’re using. Are they getting good engagement?
Need more help with Facebook?
Figuring out if you should use hashtags or not use hashtags can be a tough thing on its own, on top of figuring out what content to post, when to post it, and what to write for your caption. That’s why Signalfire is here to help you!
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If you’re a marketing manager, small business owner, or social media strategist, chances are you’ve thrown a hashtag or two into your posts. But are they really driving the engagement, reach, or conversions you’re aiming for?
What if you could have a foolproof guide to master hashtags across platforms like Instagram, Facebook, TikTok, and LinkedIn? Now you can. Signalfire’s free ebook, “Everything You Need to Know About Social Media Hashtags,” unpacks the nuances of this essential tool and helps you elevate your social media game.
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