Marketing Tips

thing business cards are dead? think again!

Think Business Cards Are Dead? Think Again – Here’s Why They Rule in 2024

What’s one thing most people say are wildly obsolete? Business cards. I passionately disagree. But I’d argue that the importance of the printed business card has never been greater.

stop being an expert. be a library

It’s Time to Stop Being Experts. Be a Library.

Being an expert is not enough. You must be more. You must be a public library of knowledge. Allow prospects to research, explore, and reference your expertise.

outsidey vs outdoorsy understanding the difference

Outdoorsy or Outsidey? Which One is Your Traveler?

Understanding the Behaviors of These Very Different Travelers Outside and outdoors. Many destinations are struggling with the misconception that all outdoor recreation travelers are the same. Content and videos focused on hiking trails, kayak launches, and the best birding locations might sound like perfectly relevant content. But there’s been a change. Coming out of the…

how to build a 43k member facebook group

We Built A 43K-Member Facebook Group: Here’s How!

Social media is a necessary evil in all types of marketing these days, but sometimes it feels like yelling into a void hoping someone, anyone will hear it. But what if I could tell you there’s a way to get a captive audience on Facebook that opts in to get content from you? You’d ask…

5 Step DIY Marketing Audit for Every Business Owner

Holiday breaks, seasonal shut downs, even an open afternoon can be a great opportunity to give your business marketing a quick audit. These five checklist items will make sure your marketing efforts (big or small) will hum right along.

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