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B2B Sales Increase When People Buy From People

B2B Sales Increase When People Buy From People

Your company has been around for years. You have a set of loyal customers that know what you offer. They call your office to conduct some kind of actual business, but your employee must first talk about the soccer match from over the weekend, how the house project they are working on is going, and how the kids are handling wearing a mask all day at school …

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signalfire marketing assessment and plan

What is a Business MAP?

Does your website and social media just not deliver the punch you’d expect? You’ve tried letting an “internal” person run it, but marketing gets put on the back burner because customer work comes first.

We get it. Attempting to plan, write, and manage the website and social media is a huge undertaking. Hiring an in-house resource just isn’t in the cards—too much overhead …

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How to target your customers.

Playing Marketing Battleship: Why You Must Target Your Marketing

Imagine you’re using marketing to play Battleship—attempting to hit the right people on the right advertising platform. Are you taking random shots with your marketing by throwing money behind advertising efforts without thinking about who will see it? Have you documented the most common characteristics of your customers? Does it play …

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Marketing Won't be the way it was

Leaving Quarantine Won’t Be Returning to “The Way It Was” for Business

Imagine what business will be like in six months. Bad news. It won’t be like it was in 2019.

With Wisconsin as well as other Midwestern states beginning to open up their businesses, communicating with your customers and prospects is even more critical than before. Every business is eager to return to normal operations, but normal has been changed forever …

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Q&A: B2B Email Marketing

Q&A: B2B Email Marketing During COVID

Whether you and your staff are working from home or you’re taking extra steps to keep your work environment clean and to social distance your employees of your essential business during the COVID-19 situation – you more than likely have a lot of questions about how you should be communicating with your customers or clients. A lot of business owners feel that …

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Q&A: Social Media During COVID

Yes, you need to keep posting on social media. Here’s how:

The big question all business owners and marketers have right now is should we keep posting on social media and reaching out via our marketing efforts during the COVID-19 situation? The short answer is yes.

Here’s the long answer on why you should keep …

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