Marketing Tips

Online review response

Unlock the Secret to Responding to Online Reviews!

Restaurants, hotels, and even manufacturers attempting to manage online reviews have a horrific enemy. Copy and paste. Don’t get caught taking shortcuts. Making the time to write the right response can result in better outcomes and even repeat customers. Before we start talking about crafting good responses, let’s agree on a few things: As a…

Create a Marketing RFP that Gets Responses

Creating a Marketing RFP That Gets Responses

Writing a Request for Marketing Proposal is Equally Loved and Hated by Both DMOs and Agencies We get it. Because of your organizational bylaws or municipal procurement requirements, a Request for Proposal (RFP) is necessary but also frustrating beyond comparison.  Just imagine you spend weeks assembling everything because most RFP requirements date back to the…

Three Types of Branding

Branding: 3 Types and Why They Are Important

A tree nursery. A cruise line. A regional tourism destination. What in the world do these all have in common? The answer is simple: branding. Every company has a brand, but no two brands are the same. After all, every business/organization possesses a unique culture, audience, experience, and set of values. At Signalfire, we interact with…

4 Costs of Your Website Development Budget

4 Costs of Your Web Design Budget

Web Design Costs Involve More Than Just Development When planning to build a website, don’t overlook the details that fall outside traditional web design costs. There are a lot of considerations when budgeting for a website. Most small businesses and non-profits immediately look to the programming and design as the only elements that impact budget.…

Five Ways for your Outdoor Recreation Opportunities to Shine

Five Tips for DMOs to Promote and Showcase Your Community’s Outdoor Opportunities

Your Outdoor Recreation Can Shine… Here’s How To Make Sure Travelers See It!  Our Midwest is packed with outdoor opportunities. Outdoor recreational activities like biking, kayaking, and other silent sports were catapulted into the mainstream of family vacations during COVID. And it’s sticking around, too. Wisconsin’s Outdoor Recreation department reported that in 2022 outdoor recreational activities…