Marketing Tips
Small Business Playbook for Review Management
Platforms like Google, TripAdvisor, and Yelp are often the first places potential customers go to gauge the quality of your products or services. But what do you do when faced with negative reviews?
Marketing Data Might Not Be Fun, But It Can Be Easier
Free Tools and Ideas for Making Website Reporting Easier Does reporting make you want to pull your hair out? Do you need more data, but don’t know where to get it? Reporting can be overwhelming. There are many tools that can gather impactful data from a variety of sources to make reporting a world easier.…
Unlock the Secret to Responding to Online Reviews!
Critical Update (August, 2024) The Federal Trade Commission (FTC) has issued a ruling prohibiting many problematic review situations such as: Link to FTC ruling Writing Great Review Responses Is More Important Than Ever Restaurants, hotels, and even manufacturers attempting to manage online reviews have a horrific enemy. Copy and paste. Don’t get caught taking shortcuts.…
Creating a Marketing RFP That Gets Responses
Writing a Marketing Request for Proposal is Equally Loved and Hated by Both DMOs and Agencies We get it. Because of your organizational bylaws or municipal procurement requirements, a Request for Proposal (RFP) is necessary but also frustrating beyond comparison. Just imagine you spend weeks assembling everything because most RFP requirements date back to the…
Branding: 3 Types and Why They Are Important
A tree nursery. A cruise line. A regional tourism destination. What in the world do these all have in common? The answer is simple: branding. Every company has a brand, but no two brands are the same. After all, every business/organization possesses a unique culture, audience, experience, and set of values. At Signalfire, we interact with…