Signalfire Celebrates 15 Years
15 years is a long time in marketing. Signalfire Founder and President, Matthew Olson, shares a message about the 15th anniversary of brand storytelling and creative marketing.
Blog
Topic, Timing, and Targeting: The Three T’s of Creating Engaging Manufacturing Content
What should I write or make a video about? It is a tough question. Let’s discuss a few ways to create website content that will engage the toughest engineers and inspire buyers to take action.
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4 Costs of Your Website Development Budget
When planning to build a website, don’t overlook the details that fall outside traditional website development costs.
There are a lot of considerations when budgeting for a website. Most small businesses and non-profits immediately look to the programming and design as …
12 Tips for Writing a Successful Website RFP
Your business, non-profit organization, or government organization is ready for a new website. In the past, you’ve worked with a freelance developer, but the time has come to transition to a professional marketing agency. Unless you have a background in technical writing, you may have never written a …
Getting the Biggest Bang for your Buck on Video
Part 4 of 4
Where do you embed the video once it’s done? Do you upload it directly to social media? Once you have your video complete, you have a variety of opportunities. Marketing with video can also mean taking a big video and splitting it into smaller segments. Ultimately, how can you get the most mileage from your videos?
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How to Choose and Optimize the Right Video Platform
Part 3 of 4
Let’s discuss what to do once your video is complete. Vimeo vs. YouTube? How important are video descriptions? Should you use keywords in your video? Once you’ve completed your video you still have a good amount of work to get the most from your video.
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Tips and Ideas for DIY Marketing Videos
Part 2 of 4
You have access to a high definition video studio. Did you know the video capturing and editing tools available on your smart phone rivals that of an entire network television station just a few years ago? Let’s talk about ways you can put it to work!
How to get Started Using Video Marketing
Part 1 of 4
Everyone says you need video, but where do you start? Let’s discuss how you can start down a practical path of creating videos for your business, some ideas for video planning, and when you can do it yourself vs. calling in a professional team.
How to Use Social Media for Business
Social media had just as turbulent of a 2020 as the rest of us. Should your business be on social media right now? Are there fresh ways of using social media for business? Can you get more business from your social media?
Why Content Marketing? It’s Worked for 300 Years…That’s Why!
Content marketing is most successful when it is about solving your customer’s problems and not selling your product or service. While many of today’s tactics are new, the whole idea of creating content to attract sales are not.
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