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How to target your customers.

Playing Marketing Battleship: Why You Must Target Your Marketing

Imagine you’re using marketing to play Battleship—attempting to hit the right people on the right advertising platform. Are you taking random shots with your marketing by throwing money behind advertising efforts without thinking about who will see it? Have you documented the most common characteristics of your customers? Does it play …

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Marketing Won't be the way it was

Leaving Quarantine Won’t Be Returning to “The Way It Was” for Business

Imagine what business will be like in six months. Bad news. It won’t be like it was in 2019.

With Wisconsin as well as other Midwestern states beginning to open up their businesses, communicating with your customers and prospects is even more critical than before. Every business is eager to return to normal operations, but normal has been changed forever …

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Q&A: B2B Email Marketing

Q&A: B2B Email Marketing During COVID

Whether you and your staff are working from home or you’re taking extra steps to keep your work environment clean and to social distance your employees of your essential business during the COVID-19 situation – you more than likely have a lot of questions about how you should be communicating with your customers or clients. A lot of business owners feel that …

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Q&A: Social Media During COVID

Yes, you need to keep posting on social media. Here’s how:

The big question all business owners and marketers have right now is should we keep posting on social media and reaching out via our marketing efforts during the COVID-19 situation? The short answer is yes.

Here’s the long answer on why you should keep …

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Quarantined Marketing: How To Generate Leads If Your Trade Show Was Cancelled

Trade shows are a critical part of your B2B lead generation. Last minute cancellations or unattended shows can undermine what is normally your primary source for leads. What should your business do?

It’s time for your small business to focus on impactful content, email lists, social media, and digital marketing strategies. We’ve gathered some easy …

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