If you can no longer trust your open rates, what can you trust?
Email newsletters and marketing are about to see a big change. This is impacting data reporting on a variety of levels. If you’ve relied on open rates as an email performance metric, changes are coming that requires a fresh approach.
How to Track Your Email Performance with Apple’s Privacy Changes Read More ...
Here are 5 Warning Signs You Need to Take Action!
Imagine getting fantastic marketing results without the frustration of doing everything yourself. Working with an agency like Signalfire will take you from simply executing marketing to seeing real conversions and increased sales.
When Should You Hire An Agency Like Signalfire? Read More ...
15 years is a long time in marketing. Signalfire Founder and President, Matthew Olson, shares a message about the 15th anniversary of brand storytelling and creative marketing.
What should I write or make a video about? It is a tough question. Let’s discuss a few ways to create website content that will engage the toughest engineers and inspire buyers to take action.
Topic, Timing, and Targeting: The Three T’s of Creating Engaging Manufacturing Content Read More ...
When planning to build a website, don’t overlook the details that fall outside traditional website development costs.
There are a lot of considerations when budgeting for a website. Most small businesses and non-profits immediately look to the programming and design as …
Your business, non-profit organization, or government organization is ready for a new website. In the past, you’ve worked with a freelance developer, but the time has come to transition to a professional marketing agency. Unless you have a background in technical writing, you may have never written a …
Part 4 of 4
Where do you embed the video once it’s done? Do you upload it directly to social media? Once you have your video complete, you have a variety of opportunities. Marketing with video can also mean taking a big video and splitting it into smaller segments. Ultimately, how can you get the most mileage from your videos?
Getting the Biggest Bang for your Buck on Video Read More ...
Part 3 of 4
Let’s discuss what to do once your video is complete. Vimeo vs. YouTube? How important are video descriptions? Should you use keywords in your video? Once you’ve completed your video you still have a good amount of work to get the most from your video.
How to Choose and Optimize the Right Video Platform Read More ...
Part 2 of 4
You have access to a high definition video studio. Did you know the video capturing and editing tools available on your smart phone rivals that of an entire network television station just a few years ago? Let’s talk about ways you can put it to work!
Part 1 of 4
Everyone says you need video, but where do you start? Let’s discuss how you can start down a practical path of creating videos for your business, some ideas for video planning, and when you can do it yourself vs. calling in a professional team.