As a Social Media Specialist I spend a lot of time looking at and finding content for our brand as well as all of our clients. So when I stumbled on an article last week titled “10 rules for easy graphic designing” I instantly opened the article and started …
7 Graphic Design Rules for Non-Graphic Designers Read More ...
Ok so if you’re wondering whether or not your business should be on TikTok…you’re not alone. With all of the confusion surrounding the short-form video app – Will it be banned? Will it still be available in the app store? Is Walmart buying it? – smaller brands and businesses don’t know what to think of the …
To TikTok or Not to TikTok… That is the Question! Read More ...
Your company has been around for years. You have a set of loyal customers that know what you offer. They call your office to conduct some kind of actual business, but your employee must first talk about the soccer match from over the weekend, how the house project they are working on is going, and how the kids are handling wearing a mask all day at school …
B2B Sales Increase When People Buy From People Read More ...
You’ve decided you’ve got to “do something” about your website. Now what? Designing or developing a new website should not be started without some serious examination. We recommend spending some time assessing your own online efforts, talking with your best as well as your newest customers, and investigating the online efforts of your competition.
Is print dead? The truth is, it depends. Of course, “it depends” seems like a silly answer, but this is because “print” is too broad a term.
When you say print, you could mean print advertising, such as magazines or news print, direct mail pieces, or several other forms of targeted delivery …
Does your website and social media just not deliver the punch you’d expect? You’ve tried letting an “internal” person run it, but marketing gets put on the back burner because customer work comes first.
We get it. Attempting to plan, write, and manage the website and social media is a huge undertaking. Hiring an in-house resource just isn’t in the cards—too much overhead …
Did you know the iPhone box was intentionally designed to open “slowly with friction” to cause excitement and add a higher perceived value of what to expect inside?
Back in the day, you could impress a prospect at the industry trade show with a demonstration or an explanation of your capabilities. Today is different. For …
Replacing In-Person Experiences with Custom Packaging Read More ...
Travel industry experts are saying the year of the last minute road trip is here. Getting your property or destination properly positioned will be critical. We’ve assembled some ideas and suggestions to help you make the most of the new normal of travel.
USA Today shared an article discussing how this …
Imagine you’re using marketing to play Battleship—attempting to hit the right people on the right advertising platform. Are you taking random shots with your marketing by throwing money behind advertising efforts without thinking about who will see it? Have you documented the most common characteristics of your customers? Does it play …
Playing Marketing Battleship: Why You Must Target Your Marketing Read More ...
Imagine what business will be like in six months. Bad news. It won’t be like it was in 2019.
With Wisconsin as well as other Midwestern states beginning to open up their businesses, communicating with your customers and prospects is even more critical than before. Every business is eager to return to normal operations, but normal has been changed forever …
Leaving Quarantine Won’t Be Returning to “The Way It Was” for Business Read More ...