Marketing Tips
Using AI to Plan a Vacation
Why DMOs need to create itinerary-style content It’s 2025 and we cannot deny that AI tools are becoming more and more popular. These tools are integrated into everyday life, the business world, school work, task automation, prediction making, and even for vacation planning. That’s right, people are now using AI tools, like ChatGPT, to plan…
Is AI Sending Traffic to Your Website?
Are AI search platforms sending traffic to your website? With changes to ChatGPT, Google Gemini, and Microsoft Copilot, links within AI summaries are becoming the norm. Here’s how to see your website’s AI-sourced traffic in five minutes or less.
8 Manufacturing Marketing Tips On A Budget
How do you get started? You’re a manufacturer that has never done ANY marketing and relied exclusively on sales reps and referrals.
Wisconsin DMO Spent Thousands Advertising to the Wrong City
Data Audit Reveals advertising wasn’t directed to top-performing cities Just imagine your destination marketing organization’s (DMO’s) ad budget has been focused on a specific metropolitan area for almost a decade. Google Ads, Meta, and pre-roll video ads running at a steady rate. It made sense. They were a major city in a neighboring state. The…
Five Tips for DMOs to Promote and Showcase Your Community’s Outdoor Opportunities
Your Outdoor Recreation Can Shine… Here’s How To Make Sure Travelers See It! Our Midwest is packed with outdoor opportunities. Outdoor recreational activities like biking, kayaking, and other silent sports were catapulted into the mainstream of family vacations during COVID. And it’s sticking around, too. Wisconsin’s Outdoor Recreation department reported that in 2023 outdoor recreational activities…