Marketing Tips
Branding: 3 Types and Why They Are Important
A tree nursery. A cruise line. A regional tourism destination. What in the world do these all have in common? The answer is simple: branding. Every company has a brand, but no two brands are the same. After all, every business/organization possesses a unique culture, audience, experience, and set of values. At Signalfire, we interact with…
4 Costs of Your Web Design Budget
TL;DR Web Design Costs Involve More Than Just Development When planning to build a website, don’t overlook the details that fall outside traditional web design costs. There are a lot of considerations when budgeting for a website. Most small businesses and non-profits immediately look to the programming and design as the only elements that impact…
Why Your DMO Should Partner with a Marketing Agency
Small Communities and Small Budgets Don’t Prevent You From Partnering with Tourism Marketing Experts Destination marketing organizations (DMOs) and Chambers of Commerce face unique challenges when it comes to promoting your destinations effectively. With limited resources and expertise, it can be daunting to compete in a crowded tourism landscape. But there is a solution that…
Make Your First Video and Let it Suck
Did You Know 65% of New Years Resolutions Have Failed By Now? January 13 is called “Quitters Day”—the second Friday of January is when about 43% of people give up on their resolutions. 65% of people are done by the end of January. Less than 1 in 10 actually make it through the year. If…
Tourism Conference Focuses on Content Creation
Tourism leaders from across Wisconsin gathered earlier this month and one word dominated the topics—content. Destinations Wisconsin’s Fall Tourism Conference was held November 10 – 11 at Wilderness Resort Glacier Canyon Lodge and Conference Center in Wisconsin Dells. Over 200 destination marketers and chamber professionals gathered for keynotes and breakout sessions. Signalfire interviewed speakers and attendees about each of…