Tourism Conference Focuses on Content Creation

Tourism leaders from across Wisconsin gathered earlier this month and one word dominated the topics—content.

Destinations Wisconsin’s Fall Tourism Conference was held November 10 – 11 at Wilderness Resort Glacier Canyon Lodge and Conference Center in Wisconsin Dells. Over 200 destination marketers and chamber professionals gathered for keynotes and breakout sessions.

Signalfire interviewed speakers and attendees about each of the topics and the key takeaways.

Some critical points:

  • Diversity, Equity and Inclusion (DEI) must play a role in your content plan
  • Key ideas for working with Content Creators / Influencers
  • You cannot ignore TikTok any longer
  • Data should be playing a bigger role in your content choices

If you’re looking for help with your destination’s content development or marketing? Here’s how Signalfire might help.

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