Marketing Tips
Which B2B Website Metrics Actually Matter? The 6 Key Data Points to Track Monthly
For most people, checking website analytics is not at the top of the monthly checklist. Many of us stare blankly at the GA4 dashboard and don’t know where to start.
How Long Is Social Media Data Available?
Are you building your annual social media report and find your data older than 90 days has disappeared? When does the data disappear?
Are billboards still effective for travel tourism?
After literally driving the entire length of Wisconsin – from my home (which is 11.9 miles from the Illinois border) all the way to Bayfield – my opinion about tourism billboards changed.
Missed Website Form Opportunities? Turn Submissions into Customers with These Email Automations
If your email-delivered website forms are just sending the form entries to your inbox, you’re missing out on a golden opportunity. A website visitor that has just completed an online form is the most engaged qualified opportunity possible.
Do Your Online Forms Deliver?
We’ve seen a lot of website forms that are simply the plug-in’s default fields and acknowledgements. Form submitters aren’t sure the message goes thru. Submissions end up in your spam folder. The challenges can go on and on. Here are some tips to take it up a notch!