Use the Five (5) C’s of Marketing Trust Building A recent Reddit thread in r/manufacturing talked about challenges (and annoyances) when manufacturers work with customers. There were a spectrum of situations that ring true for any business. Customers: What causes this? It comes down to trust. Does the customer trust you? Does the customer trust …

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What’s one thing most people say are wildly obsolete? Business cards.

I passionately disagree.

But I’d argue that the importance of the printed business card has never been greater.

stop being an expert. be a library

Being an expert is not enough. You must be more.

You must be a public library of knowledge. Allow prospects to research, explore, and reference your expertise.

Social media is a necessary evil in all types of marketing these days, but sometimes it feels like yelling into a void hoping someone, anyone will hear it. But what if I could tell you there’s a way to get a captive audience on Facebook that opts in to get content from you? You’d ask …

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The average website has over 55% of its traffic coming from mobile phones. Almost 60% if you include tablets like iPads. While industrial sites are a little less, consumer-related websites can be significantly higher. Making sure your website is built to accommodate mobile users must be a top priority. Understanding Mobile Responsive Website Design Mobile …

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