How do you get started? You’re a manufacturer that has never done ANY marketing and relied exclusively on sales reps and referrals.

Use the Five (5) C’s of Marketing Trust Building A recent Reddit thread in r/manufacturing talked about challenges (and annoyances) when manufacturers work with customers. There were a spectrum of situations that ring true for any business. Customers: What causes this? It comes down to trust. Does the customer trust you? Does the customer trust …

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What’s one thing most people say are wildly obsolete? Business cards.

I passionately disagree.

But I’d argue that the importance of the printed business card has never been greater.

stop being an expert. be a library

Being an expert is not enough. You must be more.

You must be a public library of knowledge. Allow prospects to research, explore, and reference your expertise.

FIND OUT WHAT YOU DON'T KNOW