Connect with Potential Employees Where They Spend Most of Their Time – Social Media
Social media has become an influential factor in today’s society and an even bigger one in the business world. It’s used for selling, to engage with potential and current customers, and to bring awareness to your brand. But, one thing you don’t want to forget to use it for is the hiring process. According to Adweek, 92% of companies use social media for recruitment. Is your company that 8% that’s missing out?
When you use social media for recruitment, you’re meeting your candidates where they spend a lot of their time. Not only is it good for posting your company’s open positions, but it can also be used as a tool to showcase your company culture.
When people are job hunting, they take time to look at employers’ social media accounts. Candidates want to know who they might get to work with, what the office environment is like, what the company culture looks like, and they want a feel of the overall vibe.
As a recruiter, you’re looking for the person that’s the right fit for your company, but potential candidates are also looking to see if you’re the right fit for them!
Social media “has helped me find and connect with candidates or vendors that have benefitted orgs or my work.” says Bridget Savaglia, Director of HR at Burlington Area School District.
Use Social Media to Showcase Company Culture
Posting an open position listing on social media won’t be enough. You have to work on a strong online presence. Yes, use your social media to post your products and your services, “FAQs,” etc., but also include authentic content that shows your team’s energy and personalities. Here are some content ideas you can implement in your social media:
- Team/birthday lunches
- Celebratory events
- Overall office environment
- Work projects or trips
- Employee spotlights
- Participating in appropriate trends
All of these can even be shot and edited on a phone camera and can be posted as short form videos, static posts, or even stories here and there.
“I think social media is a very powerful tool that should be used in the recruiting process, you just have to know what kind of content to post. You should be posting content that really shows your company culture and who the team is, such as, behind-the-scenes, team lunches and/or team outings, job highlights, as well as, having your employees participate in appropriate trends.” says Alexia Salinas, Social Media Specialist at Signalfire.
Having a social media presence can be beneficial in boosting your transparency, credibility, and overall company culture.
“Before social media, only the interviews and networking gave you insight into an organization’s culture… and that wasn’t always accurate or helpful. The frequency and depth in which most of us engage with social media means that even if all of your posts are branded and aimed at promoting your org’s culture, you can’t help but paint a pretty true picture of what your culture is like,” says Savaglia.
To develop a more active social media presence, think about your brand’s values and how you can highlight them and your people. A work environment that’s both desirable and reflective of your employer brand will continue to climb the ranks of your future candidates’ list of requirements. Encourage your employees to share company posts or use their social networks to showcase the company, as well.
“We actively encourage our employees to share district posts and use their personal networks to help showcase the incredible things happening across our schools. Their voices add authenticity and help amplify our message, creating a sense of pride and unity while extending our reach throughout the community.” says Sheryl Anderson, HR at Delavan Darien School District.
According to Social Media Today, content shared by employees receives eight times more engagement than content shared by brand accounts.
“Adding in fun content to your social media schedule can be daunting but it shouldn’t be. It should be fun! That’s what your audience wants to see. They want to see your team’s personality,” said Hannah Schlick, Brand Manager at Signalfire.
According to Gallup, company culture attracts the top 20% of candidates, that means that a strong online presence definitely matters.
Whether you have questions about what platforms you should be posting on, how to showcase your team, or want Signalfire to do all the heavy lifting for you… give us a call!