Marketing Tips
Creating a Marketing RFP That Gets Responses
Writing a Marketing Request for Proposal is Equally Loved and Hated by Both DMOs and Agencies We get it. Because of your organizational bylaws or municipal procurement requirements, a Request for Proposal (RFP) is necessary but also frustrating beyond comparison. Just imagine you spend weeks assembling everything because most RFP requirements date back to the…
Branding: 3 Types and Why They Are Important
A tree nursery. A cruise line. A regional tourism destination. What in the world do these all have in common? The answer is simple: branding. Every company has a brand, but no two brands are the same. After all, every business/organization possesses a unique culture, audience, experience, and set of values. At Signalfire, we interact with…
4 Costs of Your Web Design Budget
Web Design Costs Involve More Than Just Development When planning to build a website, don’t overlook the details that fall outside traditional web design costs. There are a lot of considerations when budgeting for a website. Most small businesses and non-profits immediately look to the programming and design as the only elements that impact budget.…
Why Your DMO Should Partner with a Marketing Agency
Small Communities and Small Budgets Don’t Prevent You From Partnering with Tourism Marketing Experts Destination marketing organizations (DMOs) and Chambers of Commerce face unique challenges when it comes to promoting your destinations effectively. With limited resources and expertise, it can be daunting to compete in a crowded tourism landscape. But there is a solution that…
Make Your First Video and Let it Suck
Did You Know 65% of New Years Resolutions Have Failed By Now? January 13 is called “Quitters Day”—the second Friday of January is when about 43% of people give up on their resolutions. 65% of people are done by the end of January. Less than 1 in 10 actually make it through the year. If…