Data Audit Reveals advertising wasn’t directed to top-performing cities Just imagine your destination marketing organization’s (DMO’s) ad budget has been focused on a specific metropolitan area for almost a decade. Google Ads, Meta, and pre-roll video ads running at a steady rate. It made sense. They were a major city in a neighboring state. The …
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Your Outdoor Recreation Can Shine… Here’s How To Make Sure Travelers See It! Our Midwest is packed with outdoor opportunities. Outdoor recreational activities like biking, kayaking, and other silent sports were catapulted into the mainstream of family vacations during COVID. And it’s sticking around, too. Wisconsin’s Outdoor Recreation department reported that in 2023 outdoor recreational activities …
LinkedIn’s algorithm has evolved, and social platforms have gotten better at including the context of captions, visuals, user history, and keywords into its algorithm, so the need for hashtags has decreased.
One of the best ways to get discovered by new audiences on this platform is by using relevant, targeted hashtags, along with keywords.
Signalfire lead a Manufacturing Marketing Roundtable for TMA members. With just over 20 manufacturing members attending, the Roundtable was a mix of marketing insights and in-depth member Q&A.