How do you get started? You’re a manufacturer that has never done ANY marketing and relied exclusively on sales reps and referrals.
Manufacturing
What’s one thing most people say are wildly obsolete? Business cards.
I passionately disagree.
But I’d argue that the importance of the printed business card has never been greater.
Being an expert is not enough. You must be more.
You must be a public library of knowledge. Allow prospects to research, explore, and reference your expertise.
Platforms like Google, TripAdvisor, and Yelp are often the first places potential customers go to gauge the quality of your products or services. But what do you do when faced with negative reviews?