Challenge
Special Methods in Learning Equine Skills Inc. (SMILES) provides both mounted and unmounted programs for individuals of all ages with special needs. Their programs support participants with physical, emotional, and cognitive disabilities, with certified instructors tailoring lesson plans to meet each participant’s individual goals.
SMILES needed a new website with a clean, modern design that would make it easier for visitors to navigate and quickly find information about programs, events, and ways to get involved.
- Website Design
- Event Calendar
- Online Giving
- Volunteer Portal
solution
Signalfire collaborated with SMILES to create a website that reflects the compassion and care behind each of their programs. The new site focuses on strong visual storytelling to showcase the impact of their work while maintaining clear, intuitive navigation for users.
Signalfire also ensured the site structure supported search engine optimization, making it easier for people to discover SMILES online and learn about their programs, events, and mission.
Key Client Benefits
The finished website delivers a bright, engaging user experience with cohesive branding, thoughtful color use, and simple navigation. Visitors can easily explore programs, register for events, and make donations through integrated payment options. The site is also built with SEO best practices and meets both ADA accessibility and PCI compliance standards, helping SMILES reach more people while providing a secure and inclusive online experience.
