Challenge
Destination Sturgeon Bay (DSB) is a destination marketing organization for the largest city in Door County, Wisconsin. Called the “Cape Cod of the Midwest”, the area is one of the leading tourism areas in the Midwest. While there is a county-level DMO, each community also markets themselves individually. DSB needed support for strategic consulting, graphic design, web design, and more.
- Website Development
- Magazine Design
- Marketing Data Dashboard
solution
Signalfire began working with DSB in 2006 as the graphic design team for the annual tourism guidebook. Since that time, Signalfire has been the agency partner aiding DSB with web design, email marketing, social media, content creation, and over 15-consecutive years of annual activity guide design. DSB has continued with membership success and marketing growth in all kinds of economic conditions.
The Signalfire team has helped our organization tremendously in our destination marketing efforts through the creation of an award-winning website, yearly production of our activity guide, and supporting marketing and promotional materials. They are thorough, quick to respond, and always work to keep us ahead of the ever-changing marketing game.
Pam Seiler, former Executive Director