Challenge
Like many contract manufacturers, trade shows historically generated leads and new business for Allied Plastics. Then came COVID. While considered a critical supplier, maintaining a strong sales pipeline meant the heavy gauge thermoform plastics manufacturer needed to shift strategies. How could Allied Plastics promote their expertise gained in the heavy equipment and reusable packaging verticals?
Having worked with Signalfire on several smaller projects, Allied Plastics recognized Signalfire’s capabilities.
- Website Design
- Social Media
- Content Marketing
- Photography/Video
- Print Marketing
- Strategic Planning
solution
With trade shows no longer an option, Allied Plastics shifted their marketing budget from exclusively trade shows to content creation with Signalfire. By interviewing Allied Plastics’ engineers and material experts, Signalfire created a regular cadence of subject matter expert (SME)-focused blogs. Email addresses were gathered from internal sales and distributors and a regular resource-rich email marketing campaign rolled out.
The fresh creation of informative content, educating existing customers on previously unknown capabilities, and leveraging LinkedIn, Allied Plastics began seeing a remarkable increase in qualified leads. As the economy roared back to life post-COVID, Allied Plastics’ marketing program delivered even more.
Now, equipped with a new website, Allied Plastics continues to succeed with retail-ready packaged solutions, automated robotic trimming capabilities, and additional extrusion lines to support the increased production demand.
Working with the Signalfire team the last 3 years has exceeded expectations! We are in the plastics manufacturing industry, and when COVID hit we knew we needed to expand our digital presence, because travel and tradeshows were down. We selected Signalfire to help us with this transition and couldn’t be happier. They really helped convey our company’s story and brand to potential buyers.
Jon Larson, VP Sales and Marketing