I Have $50 To Spend… Will That Do Anything on Facebook Ads?
You’ve been pretty active on social media and you’re at the point in your strategy where you’re starting to think about running Facebook ads, but you’re asking yourself, how? What’s a good budget to spend? Are there other options than running ads?
Running Facebook ads for your business is highly beneficial because of all the active users on the Meta platforms! With ads, you can reach specific audiences and micro-target a group of people based on different things like demographics, interests, and behaviors, which helps you reach the most relevant audience for your goal. These ads are great for building awareness and boosting your engagement through likes, comments, and shares. They also help you gain website traffic and potentially drive sales. But all of this comes down to how much you’re planning to spend, for how long, what your goal is, what creative format you’re using (photo, video, stories, carousel), who you’re targeting, etc.
Running Facebook Ads With Only $50
So you only have $50 to run Facebook ads and you want to know if that is enough to see results? Well, to answer that question, yes, you can run Facebook ads with only $50, but because that budget is a little on the lower side, these ads will not necessarily increase your sales, but they can be a starting point. Although they won’t generate high sales, you can run the ads for learning purposes, such as testing creatives and audiences, learning more about initial insights on your ad performance, driving traffic to your website, or running very local and targeted ads. All this information can be used later on for future, larger campaigns!
To run a Facebook ad with this type of budget, you must first ask yourself if that $50 is going to be used per day or for the overall lifetime of the ad. Keep in mind, using $50 per day rather than lifetime allows for better testing. When running ads with this budget, try to focus on one ad set targeting a local and less broad audience. If you’re a B2C business with a physical location, try to limit your demographic to a small radius around your business. Also, focus on high-quality and engaging graphics, captions, headlines, and descriptions. Although you’re able to pick from different creative options, if you only have $50 to spend, video content might not be the best option because it requires a bigger budget.
Other Facebook Advertising Options
Boosting a Facebook Post
At the end of the day, running a Facebook ad or boosting a Facebook post really comes down to your specific goals. In this case, because your budget is a bit lower, you do have the option to boost an already well-performing organic post. Boosting a post might not get you sales, leads, or conversions, but it could be a quick way to increase your engagement or your brand awareness.
Boosting a post is technically still an ad because you’re putting money behind it. The differences are that boosts are more budget-friendly, and they’re used for page likes, comments, shares, and overall brand awareness. You don’t get all the different high-level customization options that Facebook ads offer.
Even though $50 can seem low for Facebook ads, it’s definitely a start, but it all depends on your goals. Whether you want to experiment with creatives or new audiences, or even just try boosting your engagement, a small budget can provide important insights that’ll help with future campaigns. It truly comes down to how much you can spend and where and why you want to spend it.
Boosting a Facebook Event
Along with boosting a post, you also have the option of boosting a Facebook event. Similar to boosting a post, this allows you to put money behind a standard event page to reach a bigger audience beyond your current one. With this option, you are able to set specific goals and target people based on location, demographics, interests, and behaviors. Either option would be a great use of $50!
The most important part of all of this is having an already existing, active, and consistent organic social media presence. Doing so helps build trust, customer relationships, and credibility by establishing your brand’s voice and personality. Plus, organic social media is “free” and if carried out with a great strategy, could be very successful. Once you pair ads with a strategic organic social media presence, this could help increase your reach, engagement, and potentially drive higher conversions.
Need Social Media Ad Help?
If you need help getting started with your social media or running social media ads, contact Signalfire to learn more about how we can help your business!