Social Impressions Don’t Drive New Business. Engagement Does!
The key to having a successful social media account isn’t follower count anymore, it’s all about engagement. Engagement helps boost your reach and build quality relationships with your audience. You can have a huge following and little to no engagement, or you can have a smaller following with very consistent engagement.
What is social media engagement?
Social media engagement are the actions your audience is taking when viewing your content. It can be anything from time spent watching one of your videos, comments and likes, to DMs, mentions, saves, and shares. You also have to make sure that you engage with the engagement you’re receiving; respond to comments, DMs, and mentions, scroll on your feed and comment and engage with other people’s posts so you get your name out there.
How do I create engaging posts?
To create engaging social media posts you have to understand what your audience wants to see. You have to be authentic in your posts, humanize your brand, use eye-catching visuals, and be consistent. Here are some easy to create social media content ideas that’ll help you boost engagement throughout your platforms.
5 Engaging Social Posts Ideas
1. Interactive Content
This type of content can push your audience to respond, interact, and share your posts. It gets them to be more active with your content and it could even help you attract new followers. Interactive content can be posted as story or feed polls, Q&As, or challenges and contests, like giveaways. Interactive content can also be as simple as asking a question in a post.
2. Visual Content
This type of content catches people’s attention quickly causing them to potentially share with their followers or even save to reference later. Visually appealing content could consist of a variety of formats, like carousels, still images, or video that show things like behind the scenes, tutorials, interviews, and demos. It could also be UGC (user-generated content), such as photos, testimonials and reviews.
3. Trending Industry News Content
Trending/news content not only entertains your audience but it also keeps them up to date on important topics and popular trends. This content helps position your brand as a thought leader which gets people to see you as a credible source. This content can be posted as articles, reports, infographics, and stories.
4. Educational Content
Educational content is a great way to boost your engagement because people love content that is going to help them solve problems or teach them something new and useful. When creating this type of content, make sure to use different formats like videos, infographics, blogs, and still images. Share How-To videos, tips relevant to your industry, and insightful articles/blogs.
5. Company Culture Content
Last but not least, share content that showcases your company culture. This content builds connections with your audience, fosters a sense of community, and really helps show the human side of your brand. Sharing insights about the people in your company and what’s happening behind the scenes helps your audience feel like they’re part of your journey. Post things like office parties/lunches, exciting company milestones, team activities, success stories, employee highlights, and company/client trips.
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