What’s the Secret to Manufacturing Marketing Success?
Most manufacturers have made it this far with referrals, word of mouth, sales reps, and trade shows. But if the 20’s have proved anything it is that the world is very different today.
- Global events like COVID, supply chain disruptions, and volatile economic conditions continue to reshape how business is done
- Long-tenured employees are retiring in droves causing a huge loss of institutional knowledge
- New employees are working from home often never seeing actual plant operations
- Sales reps can’t “pop in” to see prospects like before
All these factors are changing the sales paradigm. Enter marketing. The traditional view of marketing has been to provide sales with leads. Still true, but marketing has changed even more.
What’s the best way to jumpstart (or start) a marketing program?
Each business will arrive at a different answer, but there are some realities that will come with any marketing effort. You will need to:
- Dedicate time for providing feedback and insights
- Coordinate with internal resources for content creation
- Help create realistic goals and objectives based on bookings and pipeline
- Get comfortable with new things
So, what’s the secret to getting marketing to succeed?
Commitment.
Being Interested in Marketing vs. Being Committed to Marketing
The secret to enabling marketing’s success comes down to being committed. Most manufacturing leaders are interested in seeing marketing succeed, but aren’t committed.
What’s the difference?
When a Leader is Interested in Marketing
- Want results, but won’t set clear goals
- Available only when convenient
- Must approve marketing materials, but puts reviewing on the back burner
- Focus on short term tactics (bright shiny objects) and not a long term strategy
When a Leader is Committed to Marketing
- Sets specific objectives that are tied to measured revenue goals
- Trusts the marketing team and offers timely responses
- Stays informed about performance and key performance indicators
- Willing to play the “long game” and stay focused on the strategy
When a leader is committed to marketing—and the process—real success is obtained.
Are You Ready to Commit to Marketing?
Being committed to marketing means setting clear, revenue-driven objectives, trusting your team, and embracing both the short- and long-term strategies that will drive growth. Remember, marketing is not a sprint but a marathon, and only through sustained commitment will your business see the transformative results you seek.
If you’re ready to make that commitment and elevate your business marketing efforts, reach out to our team of experts today. We specialize in helping manufacturers like you develop customized marketing strategies that not only generate leads but create real, measurable growth.
Let’s start the conversation and transform your marketing success. Contact us now to learn more about how we can help you stay ahead of the curve and take your manufacturing business to new heights.