Challenge
Wholesale tree nurseries are not known for going to great lengths on their logos. When the well-established Turtle Creek Nursery wanted to begin making a more profound marketing splash, they wanted a logo that would allow them to stand apart from the competition. The challenge boiled down to trees. Everyone used them in their logos. In many ways, they needed a tree to separate them from other nurseries.
Turtle Creek Nursery challenged Signalfire: Create a logo and brand that was unequivocally a tree nursery and visually outstanding compared to the competition.
- Branding
- Website Design
- Photography/Video
- Print Marketing
- Pay-Per-Click Advertising
solution
Signalfire didn’t shy away from the challenge. While several logo concepts were presented, this one stood significantly above the rest. The designers used a line-art outline of a tree along the banks of a creek. A watercolor background was hand painted and scanned. The hand coloring added to the natural feel and texture of the logo.
The incredible logo and color patterns became the core of their marketing collateral. From trade show experience to embroidered apparel, “the tree” has given Turtle Creek incredible brand recognition in their industry.
