The Broaster Company represents a unique position in the marketspace. First, Broaster invented the process of pressure frying chicken in the mid-20th century and has built the equipment for supper clubs, grocery stores, and convenience stores. Second, Broaster’s secret blend of spices and preparation has made it a leader in providing both fresh and frozen food services. Finally, as technology progressed, Broaster added additional equipment such as ventless fryers, pressure smokers, and more.
All of this sells through distributors. Some regions may buy direct, but creating marketing materials for both direct and distributor sales proved a challenge—especially for a small marketing team. The team had to peck at creating content, managing websites, digital marketing, trade shows, and social media. They needed a partner to get it done.
- Website Design
- Social Media
- Content Marketing
- Paid Search Marketing
- Marketing Data Dashboard
- Graphic Design
Signalfire slowly began assisting. Several small projects evolved into developing four brand websites and the supplier support website. These sites were intertwined with links, content, food / equipment product listings, and menus. Signalfire significantly boosted year-over-year traffic and qualified leads set company records.
Additional successes mounted with Google PPC ads, video production, and social media management. Signalfire assisted with implementing HubSpot into the sales and marketing process and helped with documenting the customer’s journey.
All of the data flows together into an extensive data dashboard that presents constantly updating performance data from the websites, Google Ads, social media, YouTube, and other separate marketing channels. This has given Broaster as detailed of a marketing picture as possible. Signalfire is truly an integrated and trusted marketing partner.
I love working with the team over at Signalfire. They have really helped to take our manufacturing marketing up a notch. From fresh websites to content plans and social media management the team always hits it out of the park.
And I love how they dove head-first into learning our products and our business so they can provide the best recommendations and content around.Katie Klaus, The Broaster Company