Challenge
All-State Industries recently acquired an existing Signalfire client, Allied Plastics. Seeing the success of Allied Plastics’ multi-year content marketing system, both teams met to discover ways to bring the same successful program to All-State.
All-State Industries excels in a variety of non-metallic parts manufacturing including machined plastics, die cutting, cast polyurethanes, component assembly, and masticated rubber products. Specifically focused on Con/Ag equipment of all sizes, All-State sought to expand their customer base.
- Strategic Planning
- Brand Consulting
- Blog Writing
- Video Production
- Website Development
- Technical SEO
- Email Marketing
- Social Media Management
- Graphic Design
solution
Signalfire immediately immersed itself in All-State Industries’ world. Learning the capabilities, but also learning about the materials expertise that was inherent within the business.
Signalfire began creating videos based on key service areas and frequently searched topics. This included additional video production in Dallas, TX and León, Guanajuato (Mexico). Updates to their website allowed for an improved user experience and better organic search performance. Social media efforts focused on both organic and paid LinkedIn content.
Not long after starting, Signalfire assisted with merging All-State Industries’ acquisition of a thermal and acoustic shielding manufacturer into their marketing strategy. Signalfire continues to support and expand marketing efforts for All-State Industries.
