How do you get started? You’re a manufacturer that has never done ANY marketing and relied exclusively on sales reps and referrals.
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Data Audit Reveals advertising wasn’t directed to top-performing cities Just imagine your destination marketing organization’s (DMO’s) ad budget has been focused on a specific metropolitan area for almost a decade. Google Ads, Meta, and pre-roll video ads running at a steady rate. It made sense. They were a major city in a neighboring state. The …
Your Outdoor Recreation Can Shine… Here’s How To Make Sure Travelers See It! Our Midwest is packed with outdoor opportunities. Outdoor recreational activities like biking, kayaking, and other silent sports were catapulted into the mainstream of family vacations during COVID. And it’s sticking around, too. Wisconsin’s Outdoor Recreation department reported that in 2023 outdoor recreational activities …
Easy Checklist to Prevent Your Domain from Expiring Just imagine your business is trucking along. Leads are coming in. You’re creeping up in search results. And then… POW. You generally find out from a phone call. “I can’t get to your website,” says the caller. Is your website down? No. Your domain name expired. Here’s …
LinkedIn’s algorithm has evolved, and social platforms have gotten better at including the context of captions, visuals, user history, and keywords into its algorithm, so the need for hashtags has decreased.