Challenge
Royal Basket Trucks, Inc. is a leading producer of carts, trucks and containers used in facilities throughout the United States. Their products are used in markets such as material handling, hospitality, healthcare, commercial laundry, education, recycling, athletics, property management, retail, warehousing and distribution.
Royal Basket Trucks needed a new website that reflected their trusted brand, integrated their online catalog, but also drastically improved their SEO and content indexability.
- Website Design
- 3rd Party Product Catalog Integration
solution
Signalfire met with Royal Basket Trucks and determined their site needed to have content that was optimized for SEO in addition to their online catalog, which is not indexable by search engines. We also determined that their products needed to be sorted by type of product and also industries that use their products.
The website also features:
- Branded WordPress user experience
- User experience design for parts catalog
- Site architecture and navigation planning
- Product resource area with extensive PDF library
Key Client Benefits
The resulting website offers two different paths to find their products, as well as a resource library for their spec sheets. The product and industry pages also have content optimized for search to help with SEO visibility and authority.
