Challenge
Continuous Motion Packaging (CMP) is a recognized name in the flexible packaging equipment industry. Renowned for their expertise and quality equipment dealings, CMP needed changes to their mid-2000’s website.
This family run business faced several challenges:
- Organic search performance had the site sinking further down the page
- Equipment inventory needed to be placed on the website easily and quickly with multiple photos
- Equipment needed to be broken into categories that would only appear if machines were listed
- CMP needed to display many videos of the equipment in operation
- Website Design and Development
solution
Signalfire collaborated closely with CMP to better understand the equipment, the categories, and the buying process surrounding Continuous Motion Packaging equipment. The development of the site’s architecture—from site map to navigation layout—was a crucial first step.
Developing the website and the equipment catalog used a specialized equipment page template that allowed CMP’s personnel to make equipment updates quickly. Additional pages for videos, blogs, and other company information completed the specialized site.
