Hot take—Followers don’t matter. Engagement does. To create engaging social media posts you have to understand what your audience wants to see.
Content Creation
Isn’t posting something better than nothing? While it’s good to post when you can, profiles that show up regularly with valuable content are the ones that get results.
Everyone always talks about what you should be doing on social media… But we need to start talking more about what you shouldn’t be doing. So, here’s our list of social media red flags.
Is your brand fun and approachable? Is it straight-to-the-point and educational? Does it use slang or emojis? Or sticks to grammar rules? When deciding what your brand voice should be, consider who you’re talking to and about what.
Using social media for your business gives you a cost-effective way to build brand awareness. But we get it, you’re probably focused on other aspects of your business.