TRAVEL MARKETING SUCCESSES
Sturgeon Bay Visitor Center
Sturgeon Bay, Wisconsin
Since 2007 Signalfire has been partnered with SBVC to promote Door County’s largest city. In that time, we have provided comprehensive marketing services.
Services have included the design, project management, and production of the annual printed tourism guide (since 2007). Signalfire’s creative team assisted with event promotional materials, environmental designs, and other marketing collateral.
Signalfire developed the current, multiple award-winning, website. Our team also planned and oversaw multiple years of content marketing strategy utilizing email newsletters, social media, and co-op opportunities.
Fish Creek Civic Association
Fish Creek, Wisconsin
Fish Creek is one of Door County’s leading artisan communities. Creating a turn-key marketing program has been critical for the community to promote the theaters, art schools, and boutique shopping opportunities. Signalfire has provided a variety of services including the annual design and print production of the 40+ page tourism brochure. Complimenting the guidebook are wayfinding / environmental graphics and a padded map showcasing area destinations.
Fish Creek sought a greater presence on the web and engaged Signalfire to develop a visitor-focused website. The final product was a multiple award-winning responsive design website that featured searchable and sortable member directories. Leveraging the website, Signalfire also provided content marketing materials ranging from blog posts to email newsletters.
Signalfire also acted as consultants to develop a content calendar and promotional schedule.
Gage Marine Corporation
Lake Geneva Cruise Line • PIER 290 • Gage Marine
Lake Geneva, Wisconsin
Gage Marine Corporation is a family of businesses that trace their roots back to the 1870’s. Today Gage Marine consists of several successful tourism-related businesses in the Lake Geneva area. In 2018, Gage Marine requested a complete marketing audit of their individual business units.
Signalfire final report comprised over 200 pages and included a comprehensive marketing plan to standardize their brands and launch a cohesive marketing strategy. Since that time, we have been the primary marketing resource for the top activity (Lake Geneva Cruise Line), a leading restaurant (PIER 290), and the premier boat sales and service offering (Gage Marine) for one of the most exclusive Midwest destinations.
Signalfire works exclusively with all three business entities for website design, social media management, content marketing, and digital marketing.
Imagine if you had an entire team of tourism marketing experts getting it done. Signalfire’s creative team can create the strategy, collaborate with your business, and deliver a consistent marketing presence. Imagine having your ads designed on time, SEO-researched blogs written, website kept up to date, and a steady flow of targeted social media posts complete with budgeted promotion. Just think if you could pick up the phone or drop an email to a single person and IT GETS DONE.