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Your Small Business Is Approaching Social Media Wrong

Many small businesses have been using social media wrong. Very wrong. Small businesses and many non-profit organizations have been trying to build audiences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and likely several others. Growing the number of fans, followers, and subscribers is a mission because it is an easy metric to measure. Small businesses […]

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5 Ways To Make Your Content Awesome

Content is what powers marketing. Imagine that all of your marketing tools are vehicles. Search engines, social media, email marketing, blogs, traditional media, advertising, and everything else out there are vehicles driving traffic to your website. To make each of those vehicles run, they need fuel. Content is fuel. The better the fuel, the better your marketing vehicles run. […]

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7 Questions To Ask About Designing A New Website

You’ve decided you’ve got to “do something” about your website. Now what? Designing or developing a new website should not be started without some serious examination. We recommend spending some time assessing your own online efforts, talking with your best, as well as your newest customers, and investigating the online efforts of your competition. Knowing […]

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Mobile Friendly vs Mobile Optimized vs Responsive Design: What You Need To Know About The Mobile Version of Your Website

Making a website mobile ready is pretty high on the request list for businesses and organizations developing a new website. However, there are a flurry of terms surrounding mobile. Mobile friendly, mobile optimized, and a newer term: responsive design. What is the difference between them? Why is it important? In fall 2012 Peter Sondergaard, senior […]

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