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5 Social Media Mistakes That Are Costing You Big

One thing is for sure: social media is always changing. For businesses without a dedicated staff member, it can be difficult to keep up – leading to social media mistakes that negatively affect your relationship with key audience members. But the truth is…social is worth it. Why? Because you have the opportunity to meet and […]

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5 Fundraising Ideas for Your Animal Shelter or Humane Society (SPCA)

Coming up with fundraising ideas for local animal shelters, animal rescues, or humane societies (SPCA) can be a challenge, but too often these non-profit organizations get too focused on BIG events. Here are five ideas that can provide a much-needed boost to awareness and reduce the friction to giving. Accept Online Donations While the ability […]

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Mythbusting Marketing: Can You Remove Bad Online Reviews?

Presentation on Online Reputation Management (April, 2019) The How's and Why's of Online Reputation Management from Matthew Olson Small business owners, and those who work in the tourism and service industries, know the power of online reviews. While some negative reviews cast wild generalities over specific situations, they aren’t to be dismissed. The opinions of […]

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What Makes A Great Small Business Blog?

Whether your small business is manufacturing tight tolerance sanitary pumps or offering bookkeeping services to fellow small businesses, improved search engine performance requires getting good content on your website. Regularly. For years, most businesses labored under the misconception when it came to search performance that great content didn’t matter as much as some secret lines […]

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How To Get Your Non-Profit Involved With #GivingTuesday

Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike. For 2015, Giving Tuesday falls on December 1st. Read on to learn how non-profits […]

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