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5 Social Media Mistakes That Are Costing You Big

One thing is for sure: social media is always changing. For businesses without a dedicated staff member, it can be difficult to keep up – leading to social media mistakes that negatively affect your relationship with key audience members. But the truth is…social is worth it. Why? Because you have the opportunity to meet and […]

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Building a Buzz Using Integrated Marketing – Milwaukee’s Newest French Restaurant

In December 2016, Michael Quinn, Owner and Executive Chef at Maison, reached out to Signalfire to assist him with a range of marketing needs. He was anticipating his new restaurant in Milwaukee to open by the end of February 2017, and time was of the essence. […]

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Your Small Business Is Approaching Social Media Wrong

Many small businesses have been using social media wrong. Very wrong. Small businesses and many non-profit organizations have been trying to build audiences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and likely several others. Growing the number of fans, followers, and subscribers is a mission because it is an easy metric to measure. Small businesses […]

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5 Ways To Make Your Content Awesome

Content is what powers marketing. Imagine that all of your marketing tools are vehicles. Search engines, social media, email marketing, blogs, traditional media, advertising, and everything else out there are vehicles driving traffic to your website. To make each of those vehicles run, they need fuel. Content is fuel. The better the fuel, the better your marketing vehicles run. […]

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Is Your Business Unknowingly Taking Sides On Social Issues or Politics?

Why Should Small Business and Non-Profits Watch Social and Political Comments Closely Everyone has an opinion. Few things have empowered expressing our opinions as much as social media and the web. With just a few taps of our phones, a couple clicks on a mouse, or even changing a profile picture, we announce to the […]

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