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Your Small Business Is Approaching Social Media Wrong

Many small businesses have been using social media wrong. Very wrong. Small businesses and many non-profit organizations have been trying to build audiences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and likely several others. Growing the number of fans, followers, and subscribers is a mission because it is an easy metric to measure. Small businesses […]

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What Makes A Great Small Business Blog?

Whether your small business is manufacturing tight tolerance sanitary pumps or offering bookkeeping services to fellow small businesses, improved search engine performance requires getting good content on your website. Regularly. For years, most businesses labored under the misconception when it came to search performance that great content didn’t matter as much as some secret lines […]

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How To Get Your Non-Profit Involved With #GivingTuesday

Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike. For 2015, Giving Tuesday falls on December 1st. Read on to learn how non-profits […]

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Small Business Marketing Success Faces Its Greatest Peril From… Squirrels?

How often has this happened to you? You’re focused on a specific plan when something grabs your attention. You try and fight it, but it happens so suddenly. Your whole plan gets tossed aside for something different. Something newer. A cute, distracting animal with a furry tail. A squirrel. […]

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Is Your Business Unknowingly Taking Sides On Social Issues or Politics?

Why Should Small Business and Non-Profits Watch Social and Political Comments Closely Everyone has an opinion. Few things have empowered expressing our opinions as much as social media and the web. With just a few taps of our phones, a couple clicks on a mouse, or even changing a profile picture, we announce to the […]

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Mobile Friendly vs Mobile Optimized vs Responsive Design: What You Need To Know About The Mobile Version of Your Website

Making a website mobile ready is pretty high on the request list for businesses building a new website. However, there are a flurry of terms surrounding mobile. Mobile friendly, mobile optimized, and a newer term: responsive design. What is the difference between them? Why is it important? In fall 2012 Peter Sondergaard, senior vice president […]

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