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7 Easy Steps to Damage Your Hotel’s Brand

All the work and investment into your hotel’s brand can be lost far easier than it can be earned. Hoteliers, bed and breakfast proprietors, and short term vacation owners all share a critical element – each has a brand. Each property’s brand is more than a logo. It is the collective representation from graphics to guest experience. […]

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Mythbusting Marketing: Can You Remove Bad Online Reviews?

Presentation on Online Reputation Management (April, 2019) The How's and Why's of Online Reputation Management from Matthew Olson Small business owners, and those who work in the tourism and service industries, know the power of online reviews. While some negative reviews cast wild generalities over specific situations, they aren’t to be dismissed. The opinions of […]

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