Friction in marketing refers to the interference the customer experiences when engaging with your brand. It results in enough frustration where the customer abandons their purchase or experience. […]
2018 looks like it will see the expansion of a new platform and the return of a medium. What does it mean for products, services, and marketing?
It’s true that almost everything we interact with on a daily basis uses some form of fuel. Our cars need gasoline, our phones need battery life, and our bodies need nutrients, in order to perform well. So, when it comes to our companies’ marketing efforts, why would it be any different? Truth be told, it’s […]
It’s easy to fall into the trap of thinking a good website should never have to change. But with technology always changing, your business website has to work the way you need it to. Here’s a few tips you can do yourself! […]