Outdoor Zip Line and Adventure Center Dominates Local Tourism

Signalfire has provided extensive strategic, creative, and marketing services for Lake Geneva Canopy Tours since 2015. Lake Geneva Canopy Tours is the premier tree-top zip line experience in Southern Wisconsin. Located just outside of Lake Geneva, one of Wisconsin’s hottest travel destinations, LGCT invites guests to experience the two hour zip line tour, the forested high ropes course, and nearly ten miles of hiking/biking trails. LGCT also provides professional team building experiences for schools, organizations, and corporate groups.

zip line tour mobile responsive website design

In 2015, Signalfire began with developing a new website for LGCT. Once engaged, Signalfire’s wider range of services quickly became a valuable resource. In 2016, the internal marketing resource departed LGCT, and Signalfire was asked to step in. Signalfire’s team of designers, writers, and project managers provided a greater range of services at a lower annual cost than an internal marketing employee.

Since that time, Signalfire has provided:

  • Strategic marketing planning, budgeting, and management
  • Advertising planning and management
  • Rebranding with a refreshed logo and comprehensive style guide
  • Website development, maintenance, and SEO efforts
  • Content development including blogging, social content, and video
  • Complete social media management on Facebook, Instagram, and Pinterest
  • Extensive email marketing program
  • Branded design for property way-finding signage and environmental graphics
  • Trade show materials and marketing collateral
  • Four seasons of video production showcasing activities
  • Team Building marketing program to highlight corporate and school groups


zip line tour team building

The results for LGCT have been fantastic:

  • Double-digit revenue increase from client
  • Significant growth in brand awareness
  • Website traffic has more than doubled year over year
  • Over 50% growth in Facebook community
  • Creation and growth of Instagram community of over 600 followers
  • Creation and growth of Pinterest community of over 200 followers
  • Has become the #1 outdoor activity in Lake Geneva on Trip Advisor

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