Portfolio: Lakeland Animal Shelter
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Lakeland Animal Shelter
Lakeland Animal Welfare Society was facing a challenge. A critical funding shortfall and a desperate need for a new facility. In 2011, Lakeland connected with Signalfire for help. Signalfire was able to develop a new website, but also a new brand. Changing their name to the more commonly used Lakeland Animal Shelter, the organization welcomed a new logo with three iconic mascots. Revamped print material was quickly joined by an original, branded clothing line and branded event logos based on the main logo. Lakeland’s website was feature rich with real-time adoptable pet searches and easy-to-donate buttons that included monthly programs.
In 2015, Signalfire developed a plea video for a capital campaign to support the construction of a new, multi-million dollar facility. The video was written and produced by Signalfire and filmed by Drywater Productions in Janesville. The resulting video was premiered and within a week raised over $10,000. That summer, the video received two Telly Awards® for production quality.
Website: Lakeland Animal Shelter