Delavan marketing agency awarded for video development for non-profit organization and personal care products
Signalfire, a Delavan-based marketing agency, has just been awarded four Telly Awards for producing engaging promotional videos for the Episcopal Diocese of Milwaukee and an all-natural personal care product, American Provenance. The video “Revitalization” for the Episcopal Diocese of Milwaukee was awarded in both Branded Not-For-Profit and Non-Broadcast Directing categories. American Provenance’s “Origins” received recognition in the Branded Business-To-Consumer and Branded Fitness, Health, and Wellness categories.
About the Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Winners are selected for recognition based on excellence in the following areas: Branded Content, Commercials & Marketing, Non-Broadcast, Series / Shows / Segments and Social Video.
“Signalfire previously received a Telly Award in 2015,” says Matthew Olson, Founder of Signalfire. “Four is incredible. Our team and our partners are so thankful to be able to share these stories.”
Signalfire produced the videos in partnership with Beloit-based Ethos Films. Isaac Smith, Owner and Director, worked with Signalfire and the clients to plan, shoot, and edit the projects.
“Collaborating with both the clients and Signalfire allowed us to tell both incredible stories,” says Smith. “Matthew is able to find and visualize the story behind the brand or organization—and gives us the creative freedom to visually bring it to life.”
“Revitalization” Shares Community Connections with Area Churches
The video “Revitalization” for the Episcopal Diocese of Milwaukee focused on three Milwaukee-area parishes that have reinvigorated their parishes and their communities. Signalfire was asked to create a profile video featuring the three parish clergy leaders and the change they’ve brought. The catch? It needed to be done in six weeks from the first phone call.
“In the beginning, I was a little unsure about how the video would turn out,” says Sara Bitner, Communications Officer for Episcopal Diocese of Milwaukee. “We had a bunch of people’s schedules to juggle. Matthew immediately put me at ease about that.”
“We were able to coordinate the logistics of the shoots and pull it off,” says Smith. “The locations, the people, and even the weather cooperated perfectly.”
“We were blown away by the footage and the story that they created about redeveloping struggling churches,” says Bitner. “We were able to tell the story of the potential that needs to be present in the struggling church for redevelopment to be a success. And we were able to do so in such an authentic way.”
Peggy Bean, Canon for Congregations in the Diocese of Milwaukee, adds, “this video under Isaac’s direction was able to get at the heart of the congregation, their willingness to see the reality and to take steps into a new reality.”
The video was finished in time to be showcased at a regional Diocese meeting.
“Revitilization” won additional award from the Episcopal Communicators Conference
On May 2, 2019 the Episcopal Diocese of Milwaukee was awarded the prestigious Polly Bond Award for Excellence during the Episcopal Communicators Conference in Denver, Colorado. The Polly Bond Award for Excellence in Communication recognized outstanding work produced by our members, across a variety of categories.
“My favorite part,” says Bitner, “was how I felt that this was more than just a propaganda video. The speakers seemed authentic and “knew” them by the end of the video. [We] felt confident enough to call out the challenges of the church rather than only highlight the best elements.”
“Receiving multiple awards from multiple organizations is a huge achievement for everyone involved,” says Olson. “We are proud to have been part of a great team.”
“Origins” shares the story behind a Wisconsin business success story
Blue Mounds-based American Provenance’s “Origins” shared the story of founder Kyle LaFond’s journey in developing a line of natural personal care products. Kyle and a small team started to handcraft all the products in small batches on his 4th generation family farm. As American Provenance began to grow, the unique story needed to be shared.
“We knew that we needed a video to share with our customers that could really tell the story of American Provenance in a concise and succinct way,” says LaFond. “Matthew and the team at Signalfire understood what we wanted to accomplish and surpassed our expectations.”
Filming occurred over a three-day period at LaFond’s family farm. Ethos Films assembled a complete cinematic team headed by Isaac Smith.
“Capturing the spirit of American Provenance was our primary goal,” says Smith. “Between Kyle’s personal story and the origin of American Provenance set against the natural beauty of his farm made the visuals even more powerful.”
“Creating authentic, meaningful, and engaging content is always a challenge,” LaFond added. “Signalfire and Ethos did an outstanding job of hearing our story and coaching us through the best ways to communicate that story to a worldwide audience.”
Video has become a critical content element for web-based marketing
“Investing in great video delivers a measurable return,” says Olson. “Connecting with your online community and sharing an engaging story will get your business or organization noticed.”
“Working with Signalfire was a wonderful opportunity to showcase our business and spread our message to a much wider audience,” says LaFond. “Matthew and his team did an outstanding job of capturing what lies at the heart of our company and sharing that through a well-executed video.”
To learn more about Signalfire visit www.Signalfire.us or call (262) 725-4500. Signalfire specializes in branding, website development, content marketing and video production for clients working in a wide variety of industries.