Not one, not two, but in three consecutive years, Signalfire has earned the honor of at least one American Graphic Design Award presented by GDUSA. In 2018, this recognition reflects our custom logo design and branding efforts for CryoCarb™ and Turtle Creek Nursery.
These awards which are presented annually receive over 1,200 entries each year ranging from traditional package design to interactive and beyond. Winners are selected based on overall concept, creativity, and execution of design.
“We are incredibly honored to be recognized by our creative peers on a national level,” Signalfire President/Owner Matthew Olson remarked. “Our team takes a great deal of pride in every piece of design work we do, so this is a very nice validation of that – especially three years running.”
Creative Logo & Branding Materials for CryoCarb™
Combining cryogenics and carbonics, CryoCarb™ is a new specialty gas company offering gas solutions for customers in the food, beverage, biotechnology, healthcare, water treatment and other “clean” industries.
Leadership at CryoCarb™ approached Signalfire in 2018 for assistance in developing a unique brand identity and logo design to announce and distinguish their presence in the marketplace.
After hosting a creative kickoff meeting with key decision makers, Signalfire’s team brainstormed, planned, and produced multiple logo concepts for CryoCarb™.
Upon collecting feedback and performing revisions, CryoCarb™ was provided with a powerful brand style and logo to position their brand as an industry leader for years to come.
“We are thrilled that our new CryoCarb™ brand has received this national recognition. One definition of a logo is an ‘oversimplification of something very complex.’ Signalfire packed a lot of meaning into the CryoCarb™ logo and came up with a brilliant hexagonal symbol that encompasses the two C’s in our name and denotes precision, uniformity and clarity of purpose.
The typography is streamlined, clean and simple, and works in equilibrium with the symbol. The blue and green colors have many positive associations while denoting purity and growth, both attributes of the gases we supply.” – Therese Mueller-McLain, Director of Corporate Development at Welders Supply Company & CryoCarb™
Pushing Custom Logo Design to the Next Level for Turtle Creek Nursery
Established in 2005, Turtle Creek Nursery is a trusted, Midwest producer of high-quality wholesale plant material to promote natural beauty for landscapes across the country.
What Turtle Creek Nursery lacked, however, was a strong, cohesive visual identity to match their brand perception as an exceptional provider of wholesale trees and shrubs. Signalfire was brought in to remedy the issue.
As every design project begins at Signalfire, we invited Turtle Creek Nursery to a creative kickoff meeting to dive into their brand and gain a better understanding of their business goals.
Once our creative team had a firm grasp of the company and customers, we went to work producing three distinct logo concepts to communicate Turtle Creek Nursery’s brand to the industry.
After two rounds of revisions, the finalized logo with corresponding branding style guide and materials were presented to Turtle Creek Nursery and met with high praise.
The term “custom” was truly exemplified by Signalfire Designer, Heather Harris, as she hand-painted and digitally scanned the watercolor texture used in the final logo design – an action that proved to take the concept to the next level.
“Signalfire captured our brand by listening to us talk about the nursery, our love of the land, and the passion that we have for our business. When I laid eyes on the beautiful blend of colors that composed the tree, the blue creek, and green grass…I was stunned.
If one image was going to summarily represent all that we are going to accomplish, then this was definitely “The One” to sync with our practices of producing the very best results with hand-crafted care and a commitment to excellence.” – Rachelle Lurvey Eifert, Director of Operations at Turtle Creek Nursery
A Reputation for Award-Winning Design
At Signalfire, our outstanding design work is where we truly shine – whether through the lens of a custom logo, brand strategy, mobile-optimized website, or content marketing program.
If you could benefit from having a quality creative partner to help guide your marketing plan and outfit your brand with the best gear to achieve growth, we would love to learn a bit more about your business and how we might assist you.
Just signal for help online today or give us a call at 262.725.4500 to speak with someone right away!