NEWS & TIPS

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Navigating File Types: What Formats To Use And When

Small businesses and non-profit organizations all face a common challenge: when a vendor asks for an electronic file of a logo, what do you send? Once designed, your logo is sent to you in a variety of formats, leaving you to navigate a virtual jungle of file extensions such as .JPG, .EPS, or even .TIF […]

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DIY SEO: 4 Must-Do Moves for Newborn Websites

“Websites are not launched, they’re born.” Matthew Olson, Founder of Signalfire Launching a new website is an exciting thing for a small business. It is the culmination of countless hours of design, development, writing, and collaboration. You’re ready to share it with the world and make worthwhile connections with your customers. Just like new parents […]

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Mythbusting Marketing: If You Build It, They Will Come

For businesses and non-profit organizations, this iconic quote from the 1989 film Field of Dreams conjures images of customers or donors flocking towards you intent on giving you money. “They won’t know why,” says the movie, but it implies that customers will simply gravitate to you because of this accomplishment. Whether that goal is launching […]

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