NEWS & TIPS

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Non-Profit Marketing: Promote Your Events with Print Collateral

A staple of Walworth County, Lakeland Animal Shelter is a non-profit organization that provides care for over 2,500 homeless animals in Southeastern Wisconsin on an annual basis. Their skilled staff, as well as over 100 dedicated volunteers, actively fight animal cruelty and neglect through education and humane partnerships. The History: As a creative marketing partner […]

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Navigating File Types: What Formats To Use And When

Small businesses and non-profit organizations all face a common challenge: when a vendor asks for an electronic file of a logo, what do you send? Once designed, your logo is sent to you in a variety of formats, leaving you to navigate a virtual jungle of file extensions such as .JPG, .EPS, or even .TIF […]

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DIY SEO: 4 Must-Do Moves for Newborn Websites

“Websites are not launched, they’re born.” Matthew Olson, Founder of Signalfire Launching a new website is an exciting thing for a small business. It is the culmination of countless hours of design, development, writing, and collaboration. You’re ready to share it with the world and make worthwhile connections with your customers. Just like new parents […]

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