NEWS & TIPS

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The 4 Costs of Your Website Development Budget

Most small businesses and non-profits immediately look to the programming and design as the only elements that impact budget. There are additional considerations that can have a huge impact on the development process. […]

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Your Small Business Is Approaching Social Media Wrong

Many small businesses have been using social media wrong. Very wrong. Small businesses and many non-profit organizations have been trying to build audiences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and likely several others. Growing the number of fans, followers, and subscribers is a mission because it is an easy metric to measure. Small businesses […]

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What Makes A Great Small Business Blog?

Whether your small business is manufacturing tight tolerance sanitary pumps or offering bookkeeping services to fellow small businesses, improved search engine performance requires getting good content on your website. Regularly. For years, most businesses labored under the misconception when it came to search performance that great content didn’t matter as much as some secret lines […]

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How To Get Your Non-Profit Involved With #GivingTuesday

Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike. For 2015, Giving Tuesday falls on December 1st. Read on to learn how non-profits […]

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5 Ways To Make Your Content Awesome

Content is what powers marketing. Imagine that all of your marketing tools are vehicles. Search engines, social media, email marketing, blogs, traditional media, advertising, and everything else out there are vehicles driving traffic to your website. To make each of those vehicles run, they need fuel. Content is fuel. The better the fuel, the better your marketing vehicles run. […]

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Is Your Business Unknowingly Taking Sides On Social Issues or Politics?

Why Should Small Business and Non-Profits Watch Social and Political Comments Closely Everyone has an opinion. Few things have empowered expressing our opinions as much as social media and the web. With just a few taps of our phones, a couple clicks on a mouse, or even changing a profile picture, we announce to the […]

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New Website? No Results? Why Updating Your Website Is So Important

“A tool left unused is a useless tool.” I recently received an email from a client that built a website with us five or six years ago. Their concern was that they were not getting the results they had expected from their website. No stream of leads, no steady march of new clients, no increasing […]

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7 Questions To Ask About Designing A New Website

You’ve decided you’ve got to “do something” about your website. Now what? Designing or developing a new website should not be started without some serious examination. We recommend spending some time assessing your own online efforts, talking with your best, as well as your newest customers, and investigating the online efforts of your competition. Knowing […]

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Looking for Better SEO Performance? Start with Your Content!

Small business search engine improvement is not for the feint of heart. Google, Bing, Yahoo, and countless other search engines have been updating their mathematical algorithms to give users improved search results. The downside is that most businesses and non-profit groups don’t really know how to keep up. One thing has rung true above everything […]

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