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recession marketing strategies

4 B2B Marketing Strategies to Start Before a Recession (And 1 Thing Not To Do)

How to market your B2B industrial or manufacturing business ahead of a possible recession Economic forecasting for manufacturing and industrial sectors are beginning to see market contractions that may signal the start of another recession. Whether it is a repeat of the 2012 “downturn” or a deeper situation such as 2008 remains to be seen. One […]

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In-House vs Agency Marketing

Should You Hire In-House vs. Agency for Marketing?

Scaling your marketing efforts successfully is tough to do as a one-man band. If you’re on the fence about how to accomplish your marketing goals, the crossroads between hiring an in-house team vs. agency partner is likely weighing on your mind. After all, decisions like these shouldn’t be made lightly or without detailed consideration of all […]

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Custom Logo Design Efforts Earn Signalfire Two National Awards

Custom Logo Design Efforts Earn Two National Awards

Not one, not two, but in three consecutive years, Signalfire has earned the honor of at least one American Graphic Design Award presented by GDUSA. In 2018, this recognition reflects our custom logo design and branding efforts for CryoCarb™ and Turtle Creek Nursery. These awards which are presented annually receive over 1,200 entries each year […]

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Why Your Business Needs Marketing...Even When Business is Booming

Why You Should Double Down on Marketing When Business is Booming

“The economy is so good, we don’t need to market,” said a prospective client. After having done the discovery, assembled the proposal, and given a presentation, I was a little stunned. I have heard most every other reason to decline a proposal – from “outside of our budget” to “better culture fit,” but this one […]

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