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quarantined b2b marketing email newsletter

Q&A: B2B Email Marketing During COVID-19

You may not have reached out to contacts through email prior to now, but with so many people working remotely now days, email is a perfect way to connect with customers to not only let them know you are open, but also let them know what the best way to get a hold of you and conduct business is. […]

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should my business post to social media during covid-19

Q&A: Social Media During COVID

The big question all business owners and marketers have right now is should we keep posting on social media and reaching out via our marketing efforts during the COVID-19 situation? The short answer is… […]

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Mythbusting Marketing: Can You Remove Bad Online Reviews?

Small business owners, and those who work in the tourism and service industries, know the power of online reviews. While some negative reviews cast wild generalities over specific situations, they aren’t to be dismissed. The opinions of complete strangers have an incredible impact on consumers. Understanding how these reviews and their corresponding platforms work is […]

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website optimization

5 Tips for Optimizing Your Website in 2020

We’ve been talking a lot about social media and content that goes on your website, but what about optimizing your website. Don’t be afraid to “pop the hood” on your website and get your hands dirty. Most websites that have a CMS like WordPress give you incredible access and tools for you to get your website humming. […]

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website content tips

5 Website Content Tips You Can Do in 2020

Social media, email newsletters, pay-per-click search advertising, and all of the digital strategies you can think of have one thing in common. They’re marketing vehicles. In order to make those vehicles perform, you need fuel. Your website’s content is the fuel to power all of your marketing vehicles. […]

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social media tips for small business

5 Social Media Tips You Can Implement in 2020

You can still do a lot to improve your social media engagement. There are a lot of tools you can use to “shortcut” the process. Be careful. Social media is successful when you approach it as a marathon and not a sprint. Take the time to connect and engage with your social media community. Remember: you need them more than they need you. […]

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updating your holiday hours

Website and Social Media Checklist for the Holidays

How ready are your social media accounts, Google listings, and website for the holiday season? November is here and the holidays are coming faster than we’d like. There are a handful of things you can do to make sure you’re not frustrating your customers through the busy season. […]

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