NEWS & TIPS

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7 Easy Steps to Damage Your Hotel’s Brand

All the work and investment into your hotel’s brand can be lost far easier than it can be earned. Hoteliers, bed and breakfast proprietors, and short term vacation owners all share a critical element – each has a brand. Each property’s brand is more than a logo. It is the collective representation from graphics to guest experience. […]

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Your Website Needs An SSL. Now.

Starting in July 2018, Google will be marking all websites not secured with a properly configured secure sockets layer (SSL) certificate as “Not Secure” for users of Google Chrome. In short, unless you have the green lock or other secure message showing up in your web browser (i.e. https://) when your site is displayed, your […]

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Are Your Customers Encountering Friction?

Friction in marketing refers to the interference the customer experiences when engaging with your brand. It results in enough frustration where the customer abandons their purchase or experience. […]

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5 Social Media Mistakes That Are Costing You Big

One thing is for sure: social media is always changing. For businesses without a dedicated staff member, it can be difficult to keep up – leading to social media mistakes that negatively affect your relationship with key audience members. But the truth is…social is worth it. Why? Because you have the opportunity to meet and […]

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5 Fundraising Ideas for Your Animal Shelter or Humane Society (SPCA)

Coming up with fundraising ideas for local animal shelters, animal rescues, or humane societies (SPCA) can be a challenge, but too often these non-profit organizations get too focused on BIG events. Here are five ideas that can provide a much-needed boost to awareness and reduce the friction to giving. Accept Online Donations While the ability […]

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Affordable Logo Design: Why Agencies Do It Best

Are you ready for a new logo? In today’s digital world, locating affordable logo design is fairly simple. Just type it into Google or ask Alexa, and you’ll come up with a variety of options. These results, which promise outstanding work – fast and for cheap – work well for entrepreneurs and small businesses that […]

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Case Study: The Dos and Don’ts of Stock Imagery

As a creative marketing agency, we encounter certain issues more often than others. Questions and concerns about how and when to use stock imagery – photos, graphics, etc. – are some of the most common. After all, we live in a highly visual world. This makes it super important to update the photos found on […]

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Brand MAP: Your Marketing Action Plan [A Guided Journey]

Have you ever embarked on a dream vacation to an exciting destination? Unless you’re of the Thelma and Louise ilk, chances are you did a bit of diligent planning ahead of such an endeavor. After all, you probably had an idea of where you wanted to go, how you planned on getting there, and how […]

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Branding: 3 Types and Why They Are Important

A chemical company. An adventure park. A local bank. What in the world do these all have in common? The answer is simple: branding. Every company has a brand, but no two brands are the same. After all, every business/organization possesses a unique culture, audience, experience, and set of values. At Signalfire, we interact with […]

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