Why Creating Profiles of Your Donors Can Help Reach More Contributors “We know who our donors are,” is a phrase that’s often tossed around by leaders of non-profit organizations. In many instances, they’re right. Most non-profits’ Executive Directors, Donor Relations Managers, or Fundraising Managers can speak in great detail about their top donors. If you’re […]
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A staple of Walworth County, Lakeland Animal Shelter is a non-profit organization that provides care for over 2,500 homeless animals in Southeastern Wisconsin on an annual basis. Their skilled staff, as well as over 100 dedicated volunteers, actively fight animal cruelty and neglect through education and humane partnerships. The History: As a creative marketing partner […]
Are printed materials dead? Not even close. While print is changing, the medium of print is becoming more creative, useful, and cost effective for marketers.
Small businesses and non-profit organizations all face a common challenge: when a vendor asks for an electronic file of a logo, what do you send? Once designed, your logo is sent to you in a variety of formats, leaving you to navigate a virtual jungle of file extensions such as .JPG, .EPS, or even .TIF […]
One of Milwaukee’s hottest new restaurants, Maison “French for Home,” is a modern French bistro, serving adaptations of classic dishes and authentic French wine. This enticing eatery has its own unique backstory, but it’s also a powerful example of how an effective integrated marketing strategy can quickly and potently build your brand. The History: In […]
“Websites are not launched, they’re born.” Matthew Olson, Founder of Signalfire Launching a new website is an exciting thing for a small business. It is the culmination of countless hours of design, development, writing, and collaboration. You’re ready to share it with the world and make worthwhile connections with your customers. Just like new parents […]
Freelancers typically have lower overhead, which translates to lower costs, but Agencies have much more to offer.
Google Analytics is an incredibly useful, free tool that provides you with powerful data to answer the important questions you have about your website.
Graphic Design USA’s Web Design Awards receive over 1,200 entries annually. Winners for 2017 were selected based on creative design, depth of user experience, and quality of web development.
Signalfire is now offering an illuminated signage product featuring interchangeable art for use in trade show displays, lobby displays, or point-of-sale / point-of-purchase displays.
A mysterious fog seems to have settled around domain name registration, website hosting, and DNS. These concepts are crucial to your new website’s functionality, so we’d like to clear things up!
Small business owners, and those who work in the tourism and service industries, know the power of online reviews. While some negative reviews cast wild generalities over specific situations, they aren’t to be dismissed. The opinions of complete strangers have an incredible impact on consumers. Understanding how these reviews and their corresponding platforms work is […]
This past month, the Signalfire team had several opportunities to attend local industry events, which provided chances to learn, support, and interact with current and potential clients.
When was the last time your business or organization updated the photography on your marketing materials? Has it been over a year? 5 years or longer?
Using these four steps, the imagery on your website will no longer put a damper on your page load speed and overall SEO rankings.
Signalfire, an award-winning marketing agency, proudly announces the Fish Creek Civic Association’s new website is now live!
For businesses and non-profit organizations, this iconic quote from the 1989 film Field of Dreams conjures images of customers or donors flocking towards you intent on giving you money. “They won’t know why,” says the movie, but it implies that customers will simply gravitate to you because of this accomplishment. Whether that goal is launching […]
It’s true that almost everything we interact with on a daily basis uses some form of fuel. Our cars need gasoline, our phones need battery life, and our bodies need nutrients, in order to perform well. So, when it comes to our companies’ marketing efforts, why would it be any different? Truth be told, it’s […]
This year’s Big Game was, of course, one for the record books. Although extremely popular among football fans, America’s most watched game has also historically been the setting for some of the most iconic and effective TV commercials of all time. Here’s #TeamSignalfire’s Top 3:
Every New Year promises a renewed passion for self-improvement. The same goes for marketing your business.
It’s easy to fall into the trap of thinking a good website should never have to change. But with technology always changing, your business website has to work the way you need it to. Here’s a few tips you can do yourself!
The National Bank of Waupun (NBW) contacted Signalfire in 2016 to assist in their marketing efforts for the current year and beyond. The former NBW logo and branding had been in place for many years and was in need of an update. NBW was seeking a fresh, new look, along with a website and coordinated […]
Do you know what makes your brand different, better, or more enticing than your competitors’ brands? Or better yet: Are you effectively conveying it to your target audience within your digital content?
No matter which way you voted in yesterday’s U.S. Presidential election you were concerned with how everyone else was voting. I had an unquenchable thirst for data. I wanted all of the data in my hands and in real time.
Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike.
Signalfire is pleased to announce the addition of Ian Harris as Digital Content Specialist. This new position will be in charge of strategic content planning, content development, and writing online content.
Bryan Giese, Project Manager at Signalfire, will be a volunteer escort for a Korean War veteran on the September 17th Stars and Stripes Honor Flight to Washington DC. Volunteers who escort Stars and Stripes Honor Flight veterans, also called Guardians, go through a stringent process and are required to cover their own expenses—including air fare.
Madison-based LSM Chiropractic coordinated with Badger Group of Fort Atkinson and Signalfire of Delavan to launch an award-winning, mobile responsive website.
Starting down the path of website development isn’t easy for a small business or non-profit organization. Our experienced Guides and Outfitters have put together a list of 10 critical points.
Most small businesses and non-profits immediately look to the programming and design as the only elements that impact budget. There are additional considerations that can have a huge impact on the development process.