American Provenance (AP) is an all-natural personal care products manufacturer with multiple lines of deodorant, lip balm, and hair care for both men and women. The owner, Kyle LaFond, bases the business from his repurposed family farm outside of Blue Mounds, Wisconsin and uses the “driftless” aesthetic in much of his branding. Currently, American Provenance […]
News & Tips (from Signalfire)
Read the latest news and tips.
Each property’s brand is more than a logo. It is the collective representation from graphics to guest experience. Your brand is equally guest reviews, guest photographs, and their personal experiences summed up in a fun hashtag. While it takes a while to build a strong brand, there are a few ways you can quickly damage it.
Located on the beautiful, breezy shores of Geneva Lake in southeastern Wisconsin, the Village of Fontana is a tight-knit community proudly offering a small-town atmosphere with all the benefits of a waterfront destination. The Challenge When the Village Board approached Signalfire, they were experiencing several issues. The primary concern was their website. It was crowded, […]
Starting in July 2018, Google will be marking all websites not secured with a properly configured secure sockets layer (SSL) certificate as “Not Secure” for users of Google Chrome. In short, unless you have the green lock or other secure message showing up in your web browser (i.e. https://) when your site is displayed, your […]
WordPress will be launching version 5.0 of their content management software later this summer. The update, named Gutenberg, will bring a lot of improvements to the popular website management software, but may also negatively impact many websites.
Friction in marketing refers to the interference the customer experiences when engaging with your brand. It results in enough frustration where the customer abandons their purchase or experience.
One thing is for sure: social media is always changing. For businesses without a dedicated staff member, it can be difficult to keep up – leading to social media mistakes that negatively affect your relationship with key audience members. But the truth is…social is worth it. Why? Because you have the opportunity to meet and […]
Coming up with fundraising ideas for local animal shelters, animal rescues, or humane societies (SPCA) can be a challenge, but too often these non-profit organizations get too focused on BIG events. Here are five ideas that can provide a much-needed boost to awareness and reduce the friction to giving. Accept Online Donations While the ability […]
TJS Deemer Dana, a Georgia-based accounting firm with four locations, needed a new website showcasing new locations and an expanded staff. Signalfire provided a WordPress solution so the in-house marketing team could easily manage online content.
Are you ready for a new logo? In today’s digital world, locating affordable logo design is fairly simple. Just type it into Google or ask Alexa, and you’ll come up with a variety of options. These results, which promise outstanding work – fast and for cheap – work well for entrepreneurs and small businesses that […]
As a creative marketing agency, we encounter certain issues more often than others. Questions and concerns about how and when to use stock imagery – photos, graphics, etc. – are some of the most common. After all, we live in a highly visual world. This makes it super important to update the photos found on […]
Have you ever embarked on a dream vacation to an exciting destination? Unless you’re of the Thelma and Louise ilk, chances are you did a bit of diligent planning ahead of such an endeavor. After all, you probably had an idea of where you wanted to go, how you planned on getting there, and how […]
Lake Geneva Canopy Tours (LGCT) is a popular zip lining and outdoor adventure center, providing year-round, thrills for Wisconsin/Illinois state-line travelers. Offering zip line tours, high ropes excursions, hiking and mountain biking, as well as team building programs, LGCT has earned its spot as Trip Advisor’s #1 ranked outdoor activity in Lake Geneva. Challenge […]
A chemical company. An adventure park. A local bank. What in the world do these all have in common? The answer is simple: branding. Every company has a brand, but no two brands are the same. After all, every business/organization possesses a unique culture, audience, experience, and set of values. At Signalfire, we interact with […]
Crown of Life Christian Academy is a new private school in the Fort Atkinson, Wisconsin area providing quality education for kids from pre-k through 8th grade. The greatest challenge of opening a new school is effectively announcing your presence in the area as a legitimate institution for children to receive a great education that prepares […]
“What’s the big deal with keyword research,” you ask? Well, it’s right in the name. These are the words that will become key drivers of your marketing efforts.
Signalfire has provided extensive strategic, creative, and marketing services for Lake Geneva Canopy Tours since 2015. Lake Geneva Canopy Tours is the premier tree-top zip line experience in Southern Wisconsin. Located just outside of Lake Geneva, one of Wisconsin’s hottest travel destinations, LGCT invites guests to experience the two hour zip line tour, the forested […]
The Lower Wisconsin Riverway Communities, an organization of numerous communities along the Wisconsin River and at the heart of the famed Driftless region, contracted Signalfire on two different occasions in 2016 and 2017.
Audio content allows us to engage with the content AND… listen to a morning briefing on Alexa AND make our kids’ lunches. We can listen to a podcast AND run on the treadmill. We can listen to a TED Talk AND drive to the office.
Small business owners face a tough challenge–how to maintain their marketing and administrative tasks while still delivering and engaging with customers. How does a small business owner who is not an accountant or a marketer get some of the critical tasks done? Here are some tools to help.
2018 looks like it will see the expansion of a new platform and the return of a medium. What does it mean for products, services, and marketing?
Struggling to find good candidates? Improve the quality of your applicants by applying a set of marketing principles that really work!
How should hotels, resorts, and vacation rentals respond to online reviews? How can you protect your online reputation in the era of Trip Advisor, Yelp, Bookings.com, and Facebook?
Our creative marketing agency recently received two W3 Awards for Door County destination website designs – marking our third recognition for outstanding design in less than a month.
Unless you have a background in technical writing, you may have never written a request for proposal (RFP) or request for quote (RFQ), and the process can be intimidating. Here are some tips to help you out!
Signalfire’s designers understood that creating an eye-catching logo simply wouldn’t be enough; it also needed to capture the essence of the business in order to communicate Delta’s value to their clientele.
To give you a behind-the-scenes look at how we take on new accounts, manage existing ones, and provide strategic marketing/advertising solutions to meet our clients’ needs, we’ve caught up with Signalfire Project Manager, Bryan Giese, to provide some insight.
Why Creating Profiles of Your Donors Can Help Reach More Contributors “We know who our donors are,” is a phrase that’s often tossed around by leaders of non-profit organizations. In many instances, they’re right. Most non-profits’ Executive Directors, Donor Relations Managers, or Fundraising Managers can speak in great detail about their top donors. If you’re […]
A staple of Walworth County, Lakeland Animal Shelter is a non-profit organization that provides care for over 2,500 homeless animals in Southeastern Wisconsin on an annual basis. Their skilled staff, as well as over 100 dedicated volunteers, actively fight animal cruelty and neglect through education and humane partnerships. The History: As a creative marketing partner […]
Are printed materials dead? Not even close. While print is changing, the medium of print is becoming more creative, useful, and cost effective for marketers.