NEWS & TIPS

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questions when building a website

7 Questions To Ask About Building A Website

You’ve decided you’ve got to “do something” about your website. Now what? Building a new website should not be started without some serious examination. We recommend spending some time assessing your own online efforts, talking with your best, as well as your newest customers, and investigating the online efforts of your competition. Knowing what works […]

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signalfire marketing assessment and plan

What is a Business MAP?

Does your website and social media just not deliver the punch you’d expect? You’ve tried letting an “internal” person run it, but marketing gets put on the back burner because customer work comes first. It’s time to have an evaluation done. […]

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how to capture last minute travelers

4 Ways to Capture Last Minute Travelers

Travel industry experts are saying the year of the last minute road trip is here. Getting your property or destination properly positioned will be critical. We’ve assembled some ideas and suggestions to help you make the most of the new normal of travel. […]

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how to target your marketing efforts

Playing Marketing Battleship: Why You Must Target Your Marketing

Imagine you’re using marketing to play Battleship—attempting to hit the right people on the right advertising platform. Are you taking random shots with your marketing by throwing money behind advertising efforts without thinking about who will see it? Have you documented the most common characteristics of your customers? […]

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marketing wont be the way it was

Leaving Quarantine Won’t Be Returning to “The Way It Was” for Business

Imagine what business will be like in six months. Bad news. It won’t be like it was in 2019. With Wisconsin as well as other Midwestern states beginning to open up their businesses, communicating with your customers and prospects is even more critical than before. Every business is eager to return to normal operations, but normal has been changed forever. […]

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lake geneva tourism marketing

Iconic Lake Geneva Boat Cruises and Restaurant Turn To Signalfire

Gage Marine Corporation is a family-owned enterprise that encompasses three iconic businesses that operate in and around Lake Geneva, Wisconsin. The Gage businesses can trace their Geneva Lake operations back to the mid-1800’s. Today, the Gage Marine Corporation family of businesses includes three key businesses: Lake Geneva Cruise Line, Gage Marine, and PIER 290. […]

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website development costs

The 4 Costs of Your Website Development Budget

There are a lot of considerations when building a website. Most small businesses and non-profits immediately look to the programming and design as the only elements that impact budget. There are additional considerations that can have a huge impact on the development process. Considering details such as choosing a domain name or selecting the right maintenance plan can give you a more realistic outlook for budgeting. […]

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