How to Remove Bad Review

Mythbusting Marketing: How to Remove Bad Online Reviews

Small business owners, and those who work in the tourism and service industries, know the power of online reviews. While some negative reviews cast wild generalities over specific situations, they aren’t to be dismissed. The opinions of complete strangers have an incredible impact on consumers. Understanding how these reviews and their corresponding platforms work is […]

If You Build It...

Mythbusting Marketing: If You Build It, They Will Come

For businesses and non-profit organizations, this iconic quote from the 1989 film Field of Dreams conjures images of customers or donors flocking towards you intent on giving you money. “They won’t know why,” says the movie, but it implies that customers will simply gravitate to you because of this accomplishment. Whether that goal is launching […]

Marketing Content Calendar

How to Fuel Your Marketing with a Content Calendar

It’s true that almost everything we interact with on a daily basis uses some form of fuel. Our cars need gasoline, our phones need battery life, and our bodies need nutrients, in order to perform well. So, when it comes to our companies’ marketing efforts, why would it be any different? Truth be told, it’s […]

Signalfire's Favorite Big Game Ads

Signalfire’s Favorite Ads from The Big Game

This year’s Big Game was, of course, one for the record books. Although extremely popular among football fans, America’s most watched game has also historically been the setting for some of the most iconic and effective TV commercials of all time. Here’s #TeamSignalfire’s Top 3:

How to Make Your Website Work

DIY SEO: How to Make Your Website Work

It’s easy to fall into the trap of thinking a good website should never have to change. But with technology always changing, your business website has to work the way you need it to. Here’s a few tips you can do yourself!

How Can A Business Get Involved With #GivingTuesday?

Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are now followed by Giving Tuesday, a day dedicated to charitable giving. Made popular by social media, this philanthropic effort is gaining wide popularity and participation by businesses and non-profit organizations alike.

Signalfire Sponsors Honor Flight Guardian

Signalfire Sponsors Volunteer For Honor Flight

Bryan Giese, Project Manager at Signalfire, will be a volunteer escort for a Korean War veteran on the September 17th Stars and Stripes Honor Flight to Washington DC. Volunteers who escort Stars and Stripes Honor Flight veterans, also called Guardians, go through a stringent process and are required to cover their own expenses—including air fare.

Sturgeon Bay, Door County Publishes 2016 Activity Guide

Newest edition showcases over 250 members and countless activities in Door County’s largest city. Signalfire is proud to announce the publication of the 2016 Activity Guide for Sturgeon Bay, Door County. Working in conjunction with the Sturgeon Bay Visitor Center in the heart of one of Wisconsin’s busiest tourism regions, the 2016 Activity Guide contains […]

Your Small Business Is Approaching Social Media Wrong

Many small businesses have been using social media wrong. Very wrong. Small businesses and many non-profit organizations have been trying to build audiences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and likely several others. Growing the number of fans, followers, and subscribers is a mission because it is an easy metric to measure. Small businesses […]

Small Business Blogging for SEO

What Makes A Great Small Business Blog?

Whether your small business is manufacturing tight tolerance sanitary pumps or offering bookkeeping services to fellow small businesses, improved search engine performance requires getting good content on your website. Regularly. For years, most businesses labored under the misconception when it came to search performance that great content didn’t matter as much as some secret lines […]