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how to target your marketing efforts

Playing Marketing Battleship: Why You Must Target Your Marketing

Imagine you’re using marketing to play Battleship—attempting to hit the right people on the right advertising platform. Are you taking random shots with your marketing by throwing money behind advertising efforts without thinking about who will see it? Have you documented the most common characteristics of your customers? […]

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marketing wont be the way it was

Leaving Quarantine Won’t Be Returning to “The Way It Was” for Business

Imagine what business will be like in six months. Bad news. It won’t be like it was in 2019. With Wisconsin as well as other Midwestern states beginning to open up their businesses, communicating with your customers and prospects is even more critical than before. Every business is eager to return to normal operations, but normal has been changed forever. […]

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lake geneva tourism marketing

Iconic Lake Geneva Boat Cruises and Restaurant Turn To Signalfire

Gage Marine Corporation is a family-owned enterprise that encompasses three iconic businesses that operate in and around Lake Geneva, Wisconsin. The Gage businesses can trace their Geneva Lake operations back to the mid-1800’s. Today, the Gage Marine Corporation family of businesses includes three key businesses: Lake Geneva Cruise Line, Gage Marine, and PIER 290. […]

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The 4 Costs of Your Website Development Budget

There are a lot of considerations when building a website. Most small businesses and non-profits immediately look to the programming and design as the only elements that impact budget. There are additional considerations that can have a huge impact on the development process. Considering details such as choosing a domain name or selecting the right maintenance plan can give you a more realistic outlook for budgeting. […]

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quarantined b2b marketing email newsletter

Q&A: B2B Email Marketing During COVID-19

You may not have reached out to contacts through email prior to now, but with so many people working remotely now days, email is a perfect way to connect with customers to not only let them know you are open, but also let them know what the best way to get a hold of you and conduct business is. […]

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should my business post to social media during covid-19

Q&A: Social Media During COVID

The big question all business owners and marketers have right now is should we keep posting on social media and reaching out via our marketing efforts during the COVID-19 situation? The short answer is… […]

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Mythbusting Marketing: Can You Remove Bad Online Reviews?

Small business owners, and those who work in the tourism and service industries, know the power of online reviews. While some negative reviews cast wild generalities over specific situations, they aren’t to be dismissed. The opinions of complete strangers have an incredible impact on consumers. Understanding how these reviews and their corresponding platforms work is […]

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website optimization

5 Tips for Optimizing Your Website in 2020

We’ve been talking a lot about social media and content that goes on your website, but what about optimizing your website. Don’t be afraid to “pop the hood” on your website and get your hands dirty. Most websites that have a CMS like WordPress give you incredible access and tools for you to get your website humming. […]

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website content tips

5 Website Content Tips You Can Do in 2020

Social media, email newsletters, pay-per-click search advertising, and all of the digital strategies you can think of have one thing in common. They’re marketing vehicles. In order to make those vehicles perform, you need fuel. Your website’s content is the fuel to power all of your marketing vehicles. […]

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