Outdoor Zip Line and Adventure Center Dominates Local Tourism

Signalfire has provided extensive strategic, creative, and marketing services for Lake Geneva Canopy Tours since 2015. Lake Geneva Canopy Tours is the premier tree-top zip line experience in Southern Wisconsin. Located just outside of Lake Geneva, one of Wisconsin’s hottest travel destinations, LGCT invites guests to experience the two hour zip line tour, the forested […]

podcasts, voice search, alexa, google home, apple homepod

Voice and Podcasting is the AND Medium

Audio content allows us to engage with the content AND… listen to a morning briefing on Alexa AND make our kids’ lunches. We can listen to a podcast AND run on the treadmill. We can listen to a TED Talk AND drive to the office.

5 Small Business Tools for 2018

5 Must-Have Small Business Tools in 2018

Small business owners face a tough challenge–how to maintain their marketing and administrative tasks while still delivering and engaging with customers. How does a small business owner who is not an accountant or a marketer get some of the critical tasks done? Here are some tools to help.

Signalfire Wins Multiple Industry Award for Website Design

Creative Agency, Signalfire, Awarded Multiple National Design Honors

Signalfire, a creative marketing agency based in Delavan, Wisconsin, recently received two W3 Awards for Door County destination website designs. With these outstanding websites for the Sturgeon Bay and Fish Creek communities, Signalfire has been nationally recognized for their outstanding design work for the third time in less than a month.

Increase Donations: Creating Donor Profiled for Non-Profits

Increase Donations: How to Create Donor Profiles for Non-Profits

Why Creating Profiles of Your Donors Can Help Reach More Contributors “We know who our donors are,” is a phrase that’s often tossed around by leaders of non-profit organizations. In many instances, they’re right. Most non-profits’ Executive Directors, Donor Relations Managers, or Fundraising Managers can speak in great detail about their top donors. If you’re […]

Non-Profit Marketing: Promote Events with Print Collateral

Non-Profit Marketing: Promote Your Events with Print Collateral

A staple of Walworth County, Lakeland Animal Shelter is a non-profit organization that provides care for over 2,500 homeless animals in Southeastern Wisconsin on an annual basis. Their skilled staff, as well as over 100 dedicated volunteers, actively fight animal cruelty and neglect through education and humane partnerships. The History: As a creative marketing partner […]

Navigating File Formats

Navigating File Types: What Formats To Use And When

Small businesses and non-profit organizations all face a common challenge: when a vendor asks for an electronic file of a logo, what do you send? Once designed, your logo is sent to you in a variety of formats, leaving you to navigate a virtual jungle of file extensions such as .JPG, .EPS, or even .TIF […]

DIY SEO 4 Must-Do Steps for Newborn Websites

DIY SEO: 4 Must-Do Moves for Newborn Websites

“Websites are not launched, they’re born.” Matthew Olson, Founder of Signalfire Launching a new website is an exciting thing for a small business. It is the culmination of countless hours of design, development, writing, and collaboration. You’re ready to share it with the world and make worthwhile connections with your customers. Just like new parents […]

How to Remove Bad Review

Mythbusting Marketing: Can You Remove Bad Online Reviews?

Small business owners, and those who work in the tourism and service industries, know the power of online reviews. While some negative reviews cast wild generalities over specific situations, they aren’t to be dismissed. The opinions of complete strangers have an incredible impact on consumers. Understanding how these reviews and their corresponding platforms work is […]

If You Build It...

Mythbusting Marketing: If You Build It, They Will Come

For businesses and non-profit organizations, this iconic quote from the 1989 film Field of Dreams conjures images of customers or donors flocking towards you intent on giving you money. “They won’t know why,” says the movie, but it implies that customers will simply gravitate to you because of this accomplishment. Whether that goal is launching […]

Marketing Content Calendar

How to Fuel Your Marketing with a Content Calendar

It’s true that almost everything we interact with on a daily basis uses some form of fuel. Our cars need gasoline, our phones need battery life, and our bodies need nutrients, in order to perform well. So, when it comes to our companies’ marketing efforts, why would it be any different? Truth be told, it’s […]

Signalfire's Favorite Big Game Ads

Signalfire’s Favorite Ads from The Big Game

This year’s Big Game was, of course, one for the record books. Although extremely popular among football fans, America’s most watched game has also historically been the setting for some of the most iconic and effective TV commercials of all time. Here’s #TeamSignalfire’s Top 3: