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Imagine you’re using marketing to play Battleship—attempting to hit the right people on the right advertising platform. Are you taking random shots with your marketing by throwing money behind advertising efforts without thinking about who will see it? Have you documented the most common characteristics of your customers? […]
Imagine what business will be like in six months. Bad news. It won’t be like it was in 2019. With Wisconsin as well as other Midwestern states beginning to open up their businesses, communicating with your customers and prospects is even more critical than before. Every business is eager to return to normal operations, but normal has been changed forever. […]
Gage Marine Corporation is a family-owned enterprise that encompasses three iconic businesses that operate in and around Lake Geneva, Wisconsin. The Gage businesses can trace their Geneva Lake operations back to the mid-1800’s. Today, the Gage Marine Corporation family of businesses includes three key businesses: Lake Geneva Cruise Line, Gage Marine, and PIER 290. […]
There are a lot of considerations when building a website. Most small businesses and non-profits immediately look to the programming and design as the only elements that impact budget. There are additional considerations that can have a huge impact on the development process. Considering details such as choosing a domain name or selecting the right maintenance plan can give you a more realistic outlook for budgeting. […]
You may not have reached out to contacts through email prior to now, but with so many people working remotely now days, email is a perfect way to connect with customers to not only let them know you are open, but also let them know what the best way to get a hold of you and conduct business is. […]
The big question all business owners and marketers have right now is should we keep posting on social media and reaching out via our marketing efforts during the COVID-19 situation? The short answer is… […]
Last minute cancellations or unattended shows can undermine what is normally your primary source for leads. What should your business to do? It’s time for your small business to focus on impactful content, email lists, social media, and digital marketing strategies. […]
Small business owners, and those who work in the tourism and service industries, know the power of online reviews. While some negative reviews cast wild generalities over specific situations, they aren’t to be dismissed. The opinions of complete strangers have an incredible impact on consumers. Understanding how these reviews and their corresponding platforms work is […]
We’ve been talking a lot about social media and content that goes on your website, but what about optimizing your website. Don’t be afraid to “pop the hood” on your website and get your hands dirty. Most websites that have a CMS like WordPress give you incredible access and tools for you to get your website humming. […]
Social media, email newsletters, pay-per-click search advertising, and all of the digital strategies you can think of have one thing in common. They’re marketing vehicles. In order to make those vehicles perform, you need fuel. Your website’s content is the fuel to power all of your marketing vehicles. […]
