Gage Marine Family of Businesses
- Industry: Tourism
- Services: Brand StrategyBrandingContent MarketingEmail MarketingGraphic DesignLogo DesignSocial MediaWebsite Design
- Website: https://gagemarine.com/
Historic Lake Geneva Tourism Business Enlists Signalfire to Standardize Iconic Brands and Implement Successful 12-Month Marketing Plan
Signalfire was hired for a 12-month engagement to standardize the brand and marketing for the Gage family of businesses. During that time many successful milestones were reached.
- Creation, documentation, and application of brand style guides for each business unit
- Visual design standardization and redesign of marketing collateral
- Successful research, construction, and implementation of a marketing / content calendar
- A 15% to 30% growth in social media communities with significant increases in both reach and engagement across multiple platforms
- Two W3 national web development awards were won for Lake Geneva Cruise Line and PIER 290 websites
- Dramatic increases in email marketing performance with average open rates as high as 40%
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