Case Study: Gage Marine Family of Businesses


Iconic Lake Geneva Boat Cruises and Restaurant Turn To Signalfire

  • Industry: Tourism
  • Services: Brand StrategyBrandingContent MarketingEmail MarketingGraphic DesignLogo DesignSocial MediaWebsite Design
  • Website:

Historic Lake Geneva Tourism Business Enlists Signalfire to Standardize Iconic Brands and Implement Successful 12-Month Marketing Plan

Signalfire was hired for a 12-month engagement to standardize the brand and marketing for the Gage family of businesses. During that time many successful milestones were reached.

  • Creation, documentation, and application of brand style guides for each business unit
  • Visual design standardization and redesign of marketing collateral
  • Successful research, construction, and implementation of a marketing / content calendar
  • A 15% to 30% growth in social media communities with significant increases in both reach and engagement across multiple platforms
  • Two W3 national web development awards were won for Lake Geneva Cruise Line and PIER 290 websites
  • Dramatic increases in email marketing performance with average open rates as high as 40%

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