Case Study: Broaster Company


Cooking Up Success with Global Food Equipment Manufacturer

  • Industry: Food Process Equipment Manufacturer and Trademark Food Programs
  • Services: Content MarketingData ReportingDigital MarketingWebsite Design
  • Website:

Global Food Equipment Manufacturer That Invented a Classic Food

Broaster Company is a family of businesses that help restaurant, grocery store and convenience store owners run trademark food programs without franchise fees. Broaster offers everything from their own line of pressure fryers, prep stations, merchandisers and food products.

The company’s brands – Genuine Broaster Chicken, Broaster Express, Rock County Smokehouse, Instant Burger, and Smokearoma – are all integral parts of their brand strategy that Signalfire works with to promote their overall marketing initiatives.

Key Areas of Success

  • Design, development, and launch of five (5) branded websites
  • Awarded the 2019 W3 Award for Website Development for Genuine Broaster Chicken
  • 21% increase in lead generation (year over year) and 5% over previous peak performance
  • Digital marketing effort focusing on returning site visitors
  • Near real-time data dashboard monitoring marketing performance

Signalfire Services

  • Website design and development
  • Website hosting, maintenance, and updates
  • Content strategy, research, and creation
  • Retargeting and other display advertising
  • Website traffic, digital campaign performance, and lead tracking dashboards for each brand