Case Study: Village of Fontana

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Balancing Tourism and Municipality in Web Design

Located on the beautiful, breezy shores of Geneva Lake in southeastern Wisconsin, the Village of Fontana is a tight-knit community proudly offering a small-town atmosphere with all the benefits of a waterfront destination.

The Challenge

When the Village Board approached Signalfire, they were experiencing several issues. The primary concern was their website. It was crowded, outdated, and not mobile-responsive.

The board’s frustration with the site had been building as its navigation was cumbersome and many components no longer functioned properly. The village also needed to place more emphasis on building tourism interest as well as promoting their local businesses.

Upon taking the time to fully understand the challenges Fontana’s Village Board was experiencing, Signalfire’s guides and outfitters charted a course to address them.

Signalfire’s Creative Solutions 

After hosting a creative kickoff meeting, our team took swift action designing, developing, and writing a new, mobile-responsive WordPress website that allocates ample space for municipal functions (such as meeting minutes, and events calendar, etc.) and tourism promotion.

Signalfire’s creative design simplified site navigation and structure to improve its user experience and become a more effective communication platform for both residents and visitors to utilize.

Village of Fontana's New Website Features

Village of Fontana’s new website features many practical improvements, such as:

  • Fresh, clean design layout for easy navigation & site search
  • Highly visual and balanced structure to promote government & tourism equally
  • Clearly-defined government, department, and resident resource pages
  • New “Visit Fontana” section with information on parks, events, and history
  • Local business directory & contact listings
  • Versatile blog channel for posting critical alerts & important news updates

 

“Being a resident of Fontana, myself, it’s great to see our local leadership willing to invest in the community by updating our website and keeping it current.” Signalfire Project Manager, Sarah Lobdell raved, “Online visitors and locals can now find the information they’re looking for quickly and easily, which is so important for our small businesses and event promoters. It’s really exciting for us!”

Results

Village of Fontana’s site officially launched in July 2018, and the board’s feedback has been nothing short of phenomenal.

Advantages for tourism & municipality in web design | Signalfire

The website has presented multiple advantages, including:

  • Improved internal linking for SEO benefit
  • Easy search and upload function for village committee minutes & agendas
  • User-friendly content management system for future content additions
  • Modern, high-performing design/development

 

At Signalfire, we make listening to your needs and challenges a top priority. Plenty of people can develop a website that looks good, but we want your new site to actually work for you. That means featuring fantastic design but also producing a major asset in accomplishing your goals and objectives.

We’ve done this time and time again for a variety of clients. Our expertise in brand, logo, and website design, gives us a unique perspective on how to continue to serve businesses, destinations, and nonprofits at a very high level.

If you’re in need of a sleek, mobile-responsive website that meets your business/organization’s needs, just signal for help today!

Related Links

Village of Fontana Website — villageoffontana.com